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Blizzard Customer Service Just Giving Away Authenticators January 19, 2011

Posted by Wilhelm Arcturus in Blizzard, entertainment, Lord of the Rings Online, Sony Online Entertainment, World of Warcraft.
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In my further adventures with Twitter and trying to figure out exactly what it is good for, I decided to follow as many MMO company Twitter accounts as I could.

I wanted to see what companies were doing with Twitter.

A lot of the game companies are very quiet most of the time, which I appreciate.  They save their tweets for something special.

SOE, is more verbose and occasionally talks about game status, but has been mostly promoting DC Universe Online of late.  Heck, even John Smedley is suddenly quite active on the DCUO front.

TERA Online talks a lot about… well… TERA Online.  Too much, I think.

LOTRO announces flash lotteries and community related items.

But BlizzardCS seems to be unique in that they give actual customer service status, like the in-game petition queue duration. (Which went from about a 3 day wait to about a a 12 hour wait in the course of a day at one point.  Somebody turned on the steam there.)

But they also give away Blizzard Authenticators by the hundreds.

No, really.  I’ve seen a couple of tweets like this already.

I was curious enough about this that I responded and won a free authenticator on the first try.  And they sent it to me, for free.  No shipping or anything.  I didn’t actually need an authenticator, but I know enough people who play WoW that I’ll find somebody to pass it on to.

But I thought it was interesting that the organization within Blizzard that probably benefits most from people having authenticators actually has budget to send them out to people who know where to find them for free.  It is one of those things that seems logical, but which I hardly ever see.

Enlightened self-interest or some such.

[Addendum: You can read a more clearly worded and detail description of the Blizzard Twitter Authenticator Give Away contest here.]

Comments»

1. Ysharros - January 19, 2011

Doh! I just paid for two of those the other day.

Ain’t that always the way. Buy a piece of hardware and it’ll be cheaper — or free — a day or two later. ;)

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