jump to navigation

How Bribing Rift Players Brought Raptr to New Heights March 12, 2013

Posted by Wilhelm Arcturus in entertainment, Rift.
Tags: ,
trackback

Raptr put up a case study blog post about how their cooperation with Trion around Rift lead to an increase in average user play time and hours tracked, complete with a colorful chart that proves that everything went great.

The Chart

The Chart

The numbers being thrown about are a 58% increase in the average daily play time and a 470% increase overall in Rift hours, as tracked by Raptr.

This was accomplished via a two-prong approach.  First, Trion and Raptr offered up a free copy of Rift to players who had time tracked in games that seemed likely to have some overlap of interest.  Skyrim, World of Warcraft, and Torchlight II were mentioned specifically.

Second, Trion and Raptr offered some in-game rewards for people who already played Rift.  I mentioned these prizes as part of a mail bag post back in November.

The goggles reward

The goggles reward

The conclusion offered is pretty much “Huge success!”

During the Raptr Rewards promotion, RIFT’s daily active player numbers among Raptr members increased a full 470%.  By giving away free copies of the game, and giving users exclusive rewards to work towards, Raptr and Trion Worlds managed to lower the game’s barrier to entry and revitalize the game’s community.

However, there are a couple of key items missing.

The first is that there is no mention of how many new players this promotion really brought in.

While I would accept that the entire increase wasn’t current subscribers installing Raptr just to get a special in-game item, I have to think that they represent a large portion of the increase.  If I recall right, this promotion got Potshot to install Raptr again.  And it is a well established fact that players will jump through hoops happily if offered a shiny in-game item.

Then there is the second item, which is more of a glaring omission.

What happened on November 13, 2012, right as that chart begins to spike?

Oh, yeah, the Storm Legion expansion launched.  That alone could account for a lot of the increase, including the ramp up right before the expansion hit, as old players got themselves patched up and ready to go.

You would think that if you were going to count coup honestly, you might bring that detail up as part of your case study.  I am also curious about how the hours tracked continued after the end of the chart, which cut off as numbers were starting to decline.

Ah well.  It was certainly a success for Raptr, as I am sure that it got more people to use their service.  I can see that more people tracked time in Rift.  I just cannot tell if it added a single user to the pool of Rift players.

Now we’ll have to see if Raptr puts up a case study about the EVE Online Catalyst promotion.  That also corresponded with an increase in player activity.

Comments»

1. flosch - March 14, 2013

There’s also the fact that, like any well-doctored graph, the x axis doesn’t begin at 0, so you think “whoa”, only to realize that it’s “only” a 58% increase when it looks like 300%.


Voice your opinion... but be nice about it...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: