While the auction houses reduced the fraud and effectively killed grey-market transactions between players and item- and gold-farming companies that hurt the online Diablo II community, Blizzard did not expect players to use them on the scale that they started to as soon as the game launched. Almost every player uses one or the other, according to Wilson, and nearly half use them regularly.
GameInformer article on Jay Wilson’s GDC 2013 Presentation
Two comments on this.
The second is, what do you mean you did not expect it? Have you guys actually played the game?
The itemization that I experienced was such that nearly every single equipment drop I got was not only many levels below being useful for my character, but also many levels below the monsters dropping it. Unlike Diablo and Diablo II, where gear you had to grow into was relatively common, I never got a drop like that in Diablo III.
So I went right to the auction house to sell the useless lower level gear in order to buy gear closer to my level. And I assumed that this was all part of the master plan to make people use the auction house. I got that sense almost right away that low level drops were all part of the scheme to prime the AH pump. He says right there that nearly every player uses the auction house at some point. The strategy totally worked!
Now they are saying that it wasn’t intentional?
I cannot tell if I should be skeptical or flabbergasted.
In the article, he said they are working on a plan to fix the auction house problem.
This I gotta see.
[Related: Green Armadillo and Player Motivation]