Camelot Unchained Kickstarter Campaign Complete May 2, 2013Posted by Wilhelm Arcturus in Camelot Unchained, entertainment, Shroud of the Avatar.
Tags: Mark Jacobs, Lord British, Kickstarter
The 30 day run is over and Mark Jacobs and team have made their goal and then some. The final count on Kickstarter is $2,232,933.
As I pointed out as part of the Kickstarter pattern, the campaign hauled in about as much in the last two days of the run as they did during the first big day. More people showed up for a last minute contribution. You can see how that played out with this chart over at Kicktraq.
Or you can just go with this.
In a word: DING!—
Camelot Unchained (@UnchainedKS) May 02, 2013
Plus, once they met their $2 million goal, they were able to open up PayPal donations as well, which accrued nearly another $30K up to this point and which will no doubt remain open for those who want in on the founder deals.
And on top of all of that, there is the additional million dollars from other investors and the $2 million dollars that Mark Jacobs is personally kicking in, giving City State Entertainment more than $5 million to create its niche, RvR, no-PvE focused MMORPG.
So now it is time for them to go build a game.
And, as usual, I cannot help but compare how this campaign went with how Lord British and his Shroud of the Avatar Kickstart finished. While the two games are different in substance as planned, they were both what I would call personality driven campaigns, Lord British on one hand and Mark Jacobs on the other, around proposed fantasy games that hearkened back to their roots as designers and which were both squarely aimed and their long term fans.
Lord British had a more modest goal, one million dollars, and ended up just past the two million dollar mark at the end. Mark Jacobs set a more aggressive goal, one that was in question with only three days left in the campaign, but which ended up just shy of 2.3 million dollars. (PayPal contributions as they stood at campaign end included for both.)
Lord British brought in more backers, with 22,322 pitching in on Kickstarter, compared to 14,873 for CU. But the average pledge per backer was $151 for CU, while Lord British fans gave an average of $86.
Both campaigns were examples of how is being viewed by larger projects. Rather than being a primary source of funding, these were marketing campaigns that raised awareness, identified a core audience, got data and buy-in from them, and made a pile of money in the process. How else can a company do that before they have actually made a serious start on a game?
And success in Kickstarter, and delivering on promises, can make a difference in funding. I got a note… well, it was really a link to a video… last week from Hidden Path Entertainment that they got funding to go ahead with Defense Grid 2, largely based on their Kickstarter performance. So it can make a difference. And I’ll get a copy of that when it comes out for free, having been a supporter.
There are still plenty of small campaigns out there for projects that could otherwise not find funding along with fundraising efforts and the like. Jason Scott wasn’t going to get funding any other way for his documentaries (or his storage unit), and Planet Money, a podcast I enjoy, is doing a T-shirt fundraiser on Kickstarter.
Kickstarter is just becoming more things to more people as time goes on and people get used to it.
Anyway, now comes the long wait for the games that were funded. But at least I will likely shut up about Kickstarter for a while.