Blizzard – WoW Subscribers and the Diablo III Economy May 9, 2013Posted by Wilhelm Arcturus in Blizzard, Diablo III, entertainment, World of Warcraft.
So far this week has not bee full of good news for Blizzard.
There was the 1.08 patch for Diablo III, rolled out on US servers the day before yesterday, which was touted as bringing serious improvements to the game, including changes to the surprisingly popular auction house.
Unfortunately, one side effect was the introduction of a bug that allowed players to basically create gold out of thin air… or virtual thin air… thus putting the whole in-game economy in peril. I don’t think that was the auction house fix they were looking for, and continues along with Diablo III’s somewhat hard luck tale.
Blizzard jumped right on this, once they noticed it, shutting down the auction house. They have since reported that the bug has been fixed. However, there remained the question of what to do. There was talk of a complete roll-back to a pre-patch save. However, they chose to do it the hard way, opting to manually fix each account that used the bug. I have not seen any word about people being banned for using what was obviously an exploit, but I suspect there will be some sanctions.
As of this time, the auction house on US servers remains closed, and will stay so until all current auctions expire.
The updated has been fixed and should roll out without the exploit on EU and Asian servers.
Then there was the Activision Blizzard quarterly report where, after a rise in subscribers with the release of Pandaria and then holding steady the next quarter, a drop of 1.3 million subscribers was announced for the past quarter, the subscriber base moving from 9.6 million to 8.3 million players.
As has become a standard part of these sorts of announcements, it was stated that most of the losses were in China, which have a much smaller impact on revenue, it was allowed that there were subscription losses in the west and that the company expected the subscriber base at the end of the year to be smaller than it is now.
Expect nothing new for WoW this year I guess.
Bobby Kotick was quick to point out that WoW remains one of the most successful video game franchises and, no doubt, continues to be insanely profitable.
The quarterly report is available here.