LOTRO and the Latest Insta-Level Scheme December 13, 2013Posted by Wilhelm Arcturus in Blizzard, EverQuest, EverQuest II, Lord of the Rings Online, Sony Online Entertainment, World of Warcraft.
Tags: Cash Shop, Insta Levels
As level focused MMORPGs age and expand and boost the level cap again and again, the gulf between the new player starting out and the old hands clustered at the level cap begins to seem like an insurmountable barrier. The levels problem. Many a new player has no doubt been lost, never to be seen again, in the attempt to cross the often lonely mid-game, which can be something like levels 20 through 80 and beyond these days, in order to reach an oasis of friends.
Various methods have been tried in order to… well, not to “fix” it, because that there is something wrong with most of the game when often some of the best bits are along the way to the level cap… but to alleviate the pain of somebody trying to catch up.
Companies have eased up on the experience slope so that you level up faster. They have tinkered with various sorts of mentoring, which generally bestows some sort of experience boost on the lower level player. Free to play games nearly always stock their cash shop with experience accelerators of various sorts in order to let those in search of higher levels move right along. Refer-a-friend programs can include some sort of leveling boost. EverQuest has featured that, as has World of Warcraft. Blizzard even added in the ability for the higher level player to “gift” levels to the person they referred… with some limitations… as part of their referral program.
And, after years of tinkering around with all that and more, several companies have finally come around and decided just to sell you a high level character.
This is, of course, controversial, and the game companies know it.
First out of the gate in the games I watch was EverQuest II, with its offer to sell you a boost to level 85. I thought that this was the most interesting case of moving to this sort of thing because you could argue that SOE has done as much as, if not more than, any other MMORPG in trying to bridge the gap between the pool of vets and new players. That was not enough though, and now you can buy a token in the cash shop for approximately $35… the general rate is a penny per Station Cash point, but if you bought some during one of the now departed 3x sales, your real world expenditure will be less… that will put you within 10 levels of the level 95 cap, which is close enough to group with anybody above you in level and still gain experience.
This actually sort-of works out okay with EQII. There is still the “too many damn skills” problem with going straight to 85, which isn’t handled very well in my opinion. And anybody who joins up and jumps to level 85 will, again in my opinion, miss a lot of the best content (biased as I am towards some of the original locations) while being dumped into one of the most awful, boring looking adventure areas in the game. Snow zones just don’t work for me in EQII. But overall, with mentoring and the chrono-whatcha-call-it thing that lets you play older content at level, the vast sea of content is still yours to explore if you so desire. In the end, it gives players an option and gives SOE something new to sell in the cash shop.
Then at BlizzCon Blizzard announced that, with the purchase of the Warlords of Draenor expansion, players would be given the option to boost one character up to level 90. Oddly, most of the enthusiasm I have heard for this has been from people who already have multiple level 90 characters. The idea of one more level 90 alt for somebody who has run the content multiple times seems to be a winner. And while this got a frosty response from some, it does solve a problem for Blizzard. We are now at a point where there are certainly far more former WoW players than there are current WoW player, probably several fold more.
Those former players represent a pretty big market opportunity. But how do you get them to come back when your lure is shiny new content that might be many levels above them? “Come back and play the stuff that made you quit, you’ll eventually get to some new stuff!” isn’t a very good approach. So now anybody who purchases Warlords of Draenor can play that content right away.
The solution is, as I said, not without detractors, but you can at least see the logic and how it solves a problem for Blizzard. I am not sure how they solve the “I don’t own Mists of Pandaria or some other expansion” issue. I suspect everybody who buys Draenor will end up getting all of that. But it puts a mass of potential players right on the starting line for next year’s expansion. (No sign of this being an item in the new cash shop yet, but you never know.)
Finally, this week, Turbine, after kicking the idea around for months, finally bit the bullet and announced their insta-level plan for Lord of the Rings Online. It is a limited time offer at the moment as Turbine tests the waters on this.
And time is not the only aspect of this that is limited. For 4,995 Turbine Points… which could be anywhere from $38 to $70 depending on how you purchased your points… gives you the following:
- Character boosted to level 50
- A set of level 50 gear
- 1 Gold piece
- An LIXP rune, worth enough XP to bring one LI to level 10
- 4 ranks of each virtue
- The Riding skill
- A Dusky Nimblefoot Goat
- A 25-stack of food that scales with your level
- A 25-stack of Morale and Power potions that scale with your level
- 5 +100% XP Boosts
- A single-use map to Rivendell
- 25 Mithril Coins
That is not an insubstantial pile of stuff. The issue for me, when I look at this, is I am not sure what problem it solves. Leaving aside my bias about some of the 1 to 50 content… I could (and have) run the Lone Lands and Evendim over and over again and be a happy person… the level cap with the latest expansion, Helm’s Deep, is 95. So, basically, this level boost puts you where?
Well, right into the first expansion, Mines of Moria, which you will note is NOT part of the insta-level package. So, aside from the troubles of figuring out how to play a character that has been boosted deep into its skill arc… now with archaic skill trees (my opinion of them anyway) to figure out as well… you have to put down more money just to continue advancing your character towards the latest content, which is still 40 levels away.
So SOE put you within reach of the latest content, Blizzard will put you on the doorstep of the latest content, and Turbine is planning to leave you adrift in the mid-game in what seems like the combination of all the complaints about level based character progression. Players will be too far in to learn their character class skill by skill yet still many levels (and several expansions to buy) away from any friends in the latest content.
What problem does this solve? I won’t trivialize the 1-50 game, it will take some work to get through it, but the work doesn’t stop when you pass into Moria. And who is the target audience for this boost? People who hate the first 300 pages of The Fellowship of the Ring?
And I realize that Turbine’s business model, which includes selling content like Mines of Moria, stands in the way here. I am just not sure that Moria is the optimal destination. If you were going to drop a friend into the middle of the game, is that were you would put them?
Anyway, this looks to be a test run for Turbine, with the limited duration. And I am sure they will sell a few to people who want an alt and who have, perhaps, seen too much of the Lone Lands… as if that were possible. Pengail escort quest forever!
There have been other reactions to this around the blogesphere, none of which have been particularly positive on the plan. Further reading if you are interested:
What do you think about Turbine’s plan, or the idea of insta-levels in general?