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Will Warlords of Draenor Pre-orders Help Hold the Line on WoW Subscriptions? February 6, 2014

Posted by Wilhelm Arcturus in entertainment, World of Warcraft.
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The news is out.  My prediction from the beginning of the year actually came to pass.  Amazing, right?

There was apparently enough excitement/interest generated by the Warlords of Draenor announcement at BlizzCon that Blizzard saw a small uptick in Word of Warcraft subscriptions in Q4 of 2013.

See you guys in the fall?

Thanks for the help guys!

As part of general good news from Activision-Blizzard, subscription numbers were reported up, going from 7.6 million subscribers to 7.8 million;  a small percentage for them, but enough players to float any number of other MMOs into profitability.

Now my prediction went on to say that subscribers would then drain off slowly until the expansion actually shipped.  That assumed that Blizzard wouldn’t offer up anything special, being engaged in the Diablo III revamp and expansion plus Hearthstone plus whatever else.

But then Blizzard announced that you would be able to use your insta-90 character boost as soon as you pre-ordered the expansion, and that the pre-orders would be available “soon.”  That got people talking about what class to boost.  But it also opened up another possibility.

My gut says that if they could get the pre-orders in place by March 1, they have a chance to get another modest increase in subscribers as people come back to see what life is like at level cap.  And with those people invested in the expansion, they might be able to hold those increases until the actual ship date… which I still think is further out that many hope.

What do you think?  Will Blizzard be able to keep the number steady, or even grow them slightly, between now and whenever Warlords of Draenor ships?

Comments»

1. Ian King - February 6, 2014

They’ve also Tweeted that 6.0 will introduce the new raid changes, something that would go nicely with new 90’s – as every 10 man Guild will be looking to merge or get 10+ more players in.

With it also making what is currently ‘Normal’ flexible up to potentially 30, and removing lock-outs between all the difficulties…

Timed well, it could cause a nice boost for WoW.

2. Talarian - February 7, 2014

I’m sure the expansion announcement had something to do with it, but if you look at the chart that MMOChampion put together, the first pattern that becomes obvious is that the numbers always go up around the Christmas quarter. Perhaps that’s because that’s when Blizzcon is, or perhaps that’s people getting subscriptions as a present, and perhaps most of those or some of those lapse by the next quarter.

3. Talarian - February 7, 2014

Actually, nevermind, I take that back. I misjudged the dates on it and there’s no correlation. Ignore my previous post.

4. sleepysam - February 7, 2014

I don’t know if it wont drop again and then bounce up right before WOD. It could be a longer window and they lose some momentum. Whenever they do the prerelease “free” 90s, they are going to get a big pop.


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