With the announcement that EA is buying BioWare (along with Pandemic and the current parent of both companies, Elevation Partners) for $860 million, it seems that a range of past, present, and future MMOs will be part of the EA brand.
But is it a brand that can challenge Blizzard?
Is it a brand that can eclipse SOE?
EA has done some good things. They have had some games that have outshone Blizzard in the past.
But they have also shipped a lot more crap than SOE.