You partnered with Blizzard to deliver a custom, high end gaming headset branded for World of Warcraft. With millions of players in the US and Europe, this is sure to draw attention to your brand.
Only when Blizzard puts up their announcement about the product as the top news item on the World of Warcraft web site…
Sound Blaster World of Warcraft Wireless Headset
Creative Labs is partnering with Blizzard Entertainment to announce the new Sound Blaster World of Warcraft Wireless Headset, catering specifically to the World of Warcraft gamer. From the customizable ear cup “Glyphs” featuring Horde and Alliance artwork illuminated by 16 million color programmable LEDs, to the huge emphasis on comfort for extended wear, this headset pushes the envelope in both technology and design. For more information about the Sound Blaster World of Warcraft Wireless Headset, visit Creative.com.
…there is no mention at all on your own site, which is linked in the announcement, of the product. None. Not anywhere.
I’m sure the info will be there at some point, but you’re only the top headline for a limited amount of time.
Oh, hey, they went to #2 position even as I wrote this. And with BlizzCon, they’ll be off the front page before Monday.
There is nothing like a well executed plan.