The Arceus download event is finally upon us. You can bring your copy of Pokemon Diamond, Pearl, or Platinum to download Arceus at Toys R Us stores in the US and Puerto Rico from November 7th through the 15th.
Toys R Us does not seem to be pushing this event as much as they have done previous such events. The event does appear in their weekly ad, but the mention is buried several pages into it.
This event is, of course, part of a coordinated push by Nintendo to keep interesting in Pokemon at a simmer while we await a new installment in the series, the promised Pokemon HeartGold and Soul Silver. As such, this download event coincides with the release of a new Pokemon movie “Arceus and the Jewel of Life” and the addition of Arceus related booster packs to the Pokemon Platinum version of the trading card game.
More information is available over at Pokemon.com.