Blizzard has a new item in the online store, the Celestial Steed, a 310% speed mount that costs $25.
Well, it is a 310% mount speed if you have already obtained another such mount. Otherwise it is a 280% flying mount. It seems you can’t buy your way into a speed bump.
Anyway, the outraged responses have just begun. $25 for virtual fluff is too much! If we let Blizzard do this (and how would we go about stopping Blizzard?) we’re only setting the stage for being ripped off even more so in the future.
And, I must admit, $25 does seem like a lot of money for such a mount. It would be very tough for me to justify this purchase to myself. There are, indeed, a lot of other things that $25 could buy.
My daughter, however, walked in and immediately said, “I want that mount!” She had already seen one in game. So it is time for me to speak again about the value of money and what else $25 could be used for. But that I have to have this talk is not Blizzard’s fault. It isn’t like there aren’t dozens of other things that are a bad value for your cash, and trying (and mostly failing) to instill a sense of monetary value in my daughter is my responsibility as a parent.
So am I outraged that Blizzard could see fit to charge that much for a mount? Not really. Once they started selling in-game pets, vanity mounts couldn’t be far behind. And if a pet is worth $10, then a mount is probably worth 2.5 times as much.
For me, as with all other cash shop type activities, it is only a rip-off if I purchase it and feel I didn’t get value for what I purchased. I am unlikely to make this purchase. And, even if I did, and if I subsequently felt that I was somehow cheated, I would have at least learned something. Individual responsibility, right?
But some people will still feel outrage that Blizzard dares to charge this much for a virtual item, and I don’t know what to say. I don’t want to live some place where Blizzard couldn’t make that sort of choice. But I know that P.T. Barnum was right and that some people will always pony up for such a pricey steed.