There is a press release and everything.
Founder’s pricing, pre-order items, collector’s edition, the standard fare for a launch. We’ll see if they can make it more confusing as it gets closer like Cryptic did with STO. Maybe a KFC tie-in?
RIFT™ SET TO LAUNCH MARCH 1, 2011
Retail and Digital Pre-Order Start Today
REDWOOD SHORES, Calif. – January 4, 2011 – Trion Worlds, a global publisher and developer of premium online games, today announced that the upcoming MMORPG Rift™ is scheduled to launch in North America on March 1st and in Europe on March 4th. Today also marks the start of the game’s pre-order program through both digital and retail channels.
“The launch of Rift is the culmination of our tireless efforts over the past several years to bring players the most complete, full-featured, and dynamic online game they’ve ever experienced,” said Lars Buttler, CEO of Trion Worlds. “Through the dedication, creativity, and incredible track record of our veteran development team, we’ve been able to create an exceptionally polished and immersive online world filled with adventure, surprise, and beauty. We can’t wait to share Rift with players around the world.”
Beginning today, customers who pre-order Rift receive their choice of one-of-three exclusive in-game pets, and are eligible to participate in the head-start period anticipated to begin February 24th. Pre-order customers will also be granted access to play in all remaining closed-beta events. Beta details, including a regularly updated event schedule, are available at http://www.RIFTgame.com/beta.
Available for purchase online and at select retail outlets, the Standard, Digital Collector’s and Retail Collector’s Editions of the game will sell for $49.99, $59.99 and $79.99 USD, respectively. The standard monthly subscription rate for the game will be $14.99 USD.
Rift will also offer a limited-time “Founder’s Pricing” for players, featuring a $9.99 USD/month price for a multi-month subscription. For more information on Founder’s Pricing and subscription details, visit http://www.RIFTgame.com/subscriptions.
For all info on the Collector’s Editions, pre-order incentives, and subscription plans, please visit http://www.RIFTgame.com/preorder.
Rift is rated T for Teen by the ESRB with the following content descriptors: Alcohol Reference, Blood, Mild Language and Violence.
For the latest info on Rift, please visit http://www.RIFTgame.com/.