You know you are dealing with an old media magazine company when they start sending you renewal notices six months before your subscription expires.
They haven’t been spamming me with notices, but I have had a few, the first of which coincided with the second issue.
Now I am looking at the last issue in my year subscription showing up some time in the next month or three, so when the renewal notice showed up in my inbox again yesterday, I thought I would go ahead and resubscribe.
So I clicked on the link, which took me off to the renewal form. Simple stuff really, though I was a bit worried when I was done and was told that my first issue should show up in the next 8-10 weeks.
Okay, maybe that is just standard. Maybe they don’t really think I am a new subscriber. Maybe they would be smart enough to send me to the right page for renewals.
And then, hours later, a confirmation email showed up:
Thank you for subscribing to the &&language&& language version of World of Warcraft the Magazine. The first issue will arrive at the address below in 8 to 10 weeks*:
Please print a copy for your records.
Payment Reference Number: &&ref_num&&
Your account will be charged in the amount of &&price&& for &&issues&& issues.
* For direct debit payments, order processing depends on payment approval.
Well, that didn’t do much to inspire confidence in the process. Isn’t this sort of data processing taught in your first computer science class?
I suppose I should be happy that they got the email address correct, even if they couldn’t quite fill in my name, address, order reference number, or language.
We’ll see what I end up getting. I already have the Future US customer service link handy.