If you pre-order Rift on Steam, you’ll get in-game items in Team Fortress 2.
You’ll also get some sort of hat in Rift as well, but I’m still stuck on getting the weapons in TF2.
I can’t tell if this is crazy or awesome, and not just because I am not buying Rift and I do not own TF2.
I guess you can do this sort of thing when you own the distribution channel as well as some of the games on that channel.
You’ll never get something like this at Wal-Mart.