Daily Archives: April 1, 2011

April Fools at Blizzard – 2011

There were April Fools pranks all over the internet this year like every year.  Many were quite amusing, like EVE Online’s announcement of player mounts being included as part of the Incarana expansion.

But nobody goes over the top the way Blizzard does.  Last year they had a number of April Fools jokes and this year they have kept up the tradition.

Last year there were items that only appeared on either the US or EU sites.  This time around it seems like it was a unified effort across the two geographic areas. (Though I did not do a thorough search, so if I missed something, speak up!)

There is Crabby the Dungeon Helper, a send up of the old Microsoft Office Paperclip helper.

You Cybernetic Crabby Pal

And to just rub Crabby in our faces, he is also present on the Tomb of Immortal Darkness page, a preview of the most challenging WoW instance ever.

Crabby will not be deterred

He also hangs out on the WoW community page as well, and keeps talking while you are trying to read the faux Patch 4.1.11 Release Notes, which includes items like the Random Guild Finder and and appearance tab… for non-combat pets.

Then there was the Horadrapp, a Horadric Cube iPhone app that can be used to transmute your current iPhone apps into new and more powerful apps.

Horadric Cube App

On the StarCraft II front, there was the StarCraft Motion Overdrive video, showing StarCraft II being played via the XBox 360 Kinnect as well as the StarCraft II Patch 1.4.11 Patch Notes.

And while all of this is very amusing, it does lead one to wonder what might have been accomplished if the time that went into these things was spent focusing on the actual games involved.

Building the Wilhelm Arcturus Brand for the Wilhelm Arcturus Decade

A little over a month back I was, quite rightly recognized as a force on the internet.

The Say 100 Site is, undoubtedly ahead of the curve (yet years late!) in taking note of me,Wilhelm Arcturus.

And yet, one of the things that stuck with me was something they wrote about all of the people, plus Wilhelm Arcturus, who they recognized.

At SAY Media we believe the power to shape opinion is shifting from the faceless editorial voice of mainstream media to individuals, many of whom are taking advantage of simple technology to create their own properties and build their own media brands.

Wilhelm Arcturus has totally not been building the Wilhelm Arcturus media brand effectively!

And what use is Wilhelm Arcturus if Wilhelm Arcturus has no internet brand?  How can Wilhelm Arcturus continue to grow without one?

So today marks the beginning of a major operation at the site.  How things will be done here will change dramatically.

The updates will include:

  • Change of blog name – The new name is “The Wilhelm Arcturus Experience!”
  • Change of blog theme – The old one was not in tune with the new brand image (be patient on this one, we’re still working out the kinks.)
  • Change of handle – Wilhelm2451 is out, Wilhelm Arcturus is in
  • Change of character names – All characters will be named Wilhelm Arcturus. Games that do not allow that will be ignored
  • Change of URL – WilhelmArcturus.com is on order
  • Change of Avatar – A new avatar picture projecting the new Wilhelm Arcturus image (see below)

Wilhelm Arcturus - More Suave Than You Will Ever Be

And most importantly, a change in editorial focus.  Wilhelm Arcturus will report much less on games and game mechanics and more on about how he feels while playing games, what he eats while gaming, and what apparel he prefers to wear while in game. (Wilhelm Arcturus is close to an endorsement deal on that last, expect to hear about the new Wilhelm Arcturus line of clothing at Wal-Mart.)

I think that people are going to stop thinking about themselves, and start thinking about me, Wilhelm Arcturus.

That’s right. I believe we’re entering what I like to call the Wilhelm Arcturus Decade.

Oh, for me, Wilhelm Arcturus, the 2010’s will be pretty much the same as the past decade. I’ll still be thinking of me, Wilhelm Arcturus.

But for you, you’ll be thinking more about how things affect me, Wilhelm Arcturus.

Welcome to the Wilhelm Arcturus Experience.


Okay, that was fun. But April Fools is over… at least in UTC time.  If you missed it, here is what the site looked like for a few hours today.

The Wilhelm Arcturus Experience

Now to set everything back to the way it was.

I think, however, I get to change the sub-title of the blog.  I am at 25 years of online gaming this year.

Imagine that.