Coat Tails, Guides, and Career Choices

Facebook ads seem designed to make me chuckle and shake my head at the same time.  Tonight I got a two-fer.

First there is a little riding on coat tails.  Maybe somebody will confuse our game with that successful Zynga game!  Dumber plans have worked before… just not that frequently.

And then a plug for a WoW leveling guide!

Really, I don’t want to bag on WoW here, it is what it is for better or worse, but in the post-Cataclysm game is there really any call for a leveling guide?  Isn’t “talk to the NPC with the exclamation mark over his head, follow the arrow on your mini-map to the spot highlighted, complete the requirement listed on the right side of your screen, then turn the whole thing in” about as simple as it can get?  And doesn’t the game pretty much lead you around on a leash through at least the first 60 levels?  And hasn’t the cuts in the experience required pretty much guaranteed that you will out level content long before you finish it all?

Of course, P. T. Barnum was right, though with the increase in world population, I am going to guess that suckers are born at an interval much smaller than one minute these days.  Some such will buy this guide, and a few will no doubt think that their $35 has been well spent.

Then, on a more disturbing note, I have to wonder what aspect of my Facebook profile triggered this particular ad.

I suppose it is possible that this ad will end up being excellent career advice for somebody, I just cannot picture the scene.  There you are on Facebook and suddenly, “Oh, psychology! Why didn’t I think of that?”

But then, I see 308 people already clicked the “like” button, so what do I know?

2 thoughts on “Coat Tails, Guides, and Career Choices

  1. saucelah

    I looked over a free WoW leveling guide the last time I played—pre-Cata—which basically instructed readers to run bunches of quests at a time, then turn them in in bunches, and only level when in the vicinity of a trainer. It was sort of min/maxing time versus experience, linking quests geographically to make the best use of all travel.

    I think I’d almost prefer setting up a camp and pulling the same mob for an hour or two.


  2. Stabs

    The Like buttons are a phenomenon I find very interesting. Someone tells people to click like if they are interested in Psychology so people do. Why? I’m interested in psychology but how does clicking on some ad help me further that?

    It doesn’t. And I’m interested enough in psychology to have worked out that just because my monkey brain sees a command I don’t have to obey it.

    Also those 308 likes are not an attempt to find out how likeable psychology is in a scientific way. It’s an ad designed to reinforce branding. The idea behind branding is that if you see Coca Cola cans everywhere you start to conflate the brand with the product. Hoover is a very notable example of this, many people use the word hoover just to mean vacuum cleaner. Now they could just put an ad up but most of us are 99% immune to random ads by now. But an ad you interact with? That’s a lot more memorable. That’s what Like buttons are for and that’s why I tend not to click them. (Apologies to any bloggers who use Like as if it were real)


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