[March 4 Update: Per The Mittani, Hulkageddon is on hold until Helicity gets back to playing EVE.]
[March 31 Update: Helicity is back and it looks like this might kick off in late April.]
[April 6 Update: Helicity speaks! Hulkageddon is on for April.]
The unholy union is the fact that the Goons are sponsoring the event.
From the announcement thread on the EVE forums:
Conflict is the life blood of New Eden.
Conflict is in the heart and soul of the Capsuleer.
Created by the artifice of man we transcend the limits of mortality and walk amongst the stars like Gods.
But the bloodline of Gods is tainted by weakness. The generations that have followed us have grown soft and weak. They cling to the skirts of the oppressive Empires that gave birth to them, they toil like slaves in the Asteroid Fields, they hide under the watchful gaze of CONCORD.
The dilution of our sacred blood must be ended, those who fear conflict will never grow strong, those that cower in slavery to the Empires will never grow strong. While their pitiful state continues, we are diminished as a whole.
So come now, all the outcasts, all the disenfranchised. The Brave, The Cruel, The Few. Come now and arm yourselves and strike down that which weakens us, so we may grow stronger.
The Empires seek to make you weak. And for their hubris, we will burn them to the ground. For we are capsuleers, and our very words and thoughts command the engines of War. We are Capsuleers, and we are Free.
…And this time we are not alone, our brethren from the outer rim, the mighty Goons have pledged their support, backed by their vast financial power we will carve a hole in the hearts of the weak and reap a bloody harvest.
There can be no other Destiny. Let them all burn.
No date has yet been announced, but it will presumably start at some point after Skyrim has settled down a bit… and when The Mittani isn’t busy fleecing suckers. The guy in that last thread chose the name Admiral Thrawn and yet fell for that? Clearly a naming violation of some sort there. For those who want a more concise summary of that scan, you can find it here.