Daily Archives: February 1, 2012

Prediction: Rift Will Go Free-to-Play When WoW Goes Free-to-Play

It isn’t like Trion has been secretive about the game in whose market space they are playing.  World of Warcraft is clearly their target, the source of much of their player base (a million customers at one point, by their accounting), and the model they feel they have to keep abreast of, if not ahead of, if they are going to succeed.

And so it is with their new “play 20 levels for free” announcement.

As Rift Junkies noted in their headline, this is a clear case of matching WoW.

Not that this is a bad thing.  But I do wonder how Trion will react when the Age of Pandas arrives in Azeroth.  Rift has spent its time so far competing against Cataclysm, but Blizzard won’t stay there forever.