That surely must be the reasoning behind dropping a very public message about SWTOR going free to play. These things do not happen by accident.
Yes, they may downplay it [edit: or maybe not], back peddle, twist their words after the fact, pressure sites to pull their stories, and wrap it up in some nonsensical statements. But the message has been sent.
It is a clear shot over SOE’s bow!
How will the plucky little game with its frequent content updates contend with the might of this fully voiced and operational fourth pillar behemoth out of Redwood City? Will they be able to stand up to Emperor Riccitiello and Darth Muzyka?
And how will the fourth pillar be applied to mini-games and a cash shop devoted to selling pets and clothing? Surely this will make for the best cash shop ever! Like a Nordstrom among the stars!
Will SOE prevail with a Valve/Target gambit? Stay tuned!