Daily Archives: March 12, 2013

How Bribing Rift Players Brought Raptr to New Heights

Raptr put up a case study blog post about how their cooperation with Trion around Rift lead to an increase in average user play time and hours tracked, complete with a colorful chart that proves that everything went great.

The Chart

The Chart

The numbers being thrown about are a 58% increase in the average daily play time and a 470% increase overall in Rift hours, as tracked by Raptr.

This was accomplished via a two-prong approach.  First, Trion and Raptr offered up a free copy of Rift to players who had time tracked in games that seemed likely to have some overlap of interest.  Skyrim, World of Warcraft, and Torchlight II were mentioned specifically.

Second, Trion and Raptr offered some in-game rewards for people who already played Rift.  I mentioned these prizes as part of a mail bag post back in November.

The goggles reward

The goggles reward

The conclusion offered is pretty much “Huge success!”

During the Raptr Rewards promotion, RIFT’s daily active player numbers among Raptr members increased a full 470%.  By giving away free copies of the game, and giving users exclusive rewards to work towards, Raptr and Trion Worlds managed to lower the game’s barrier to entry and revitalize the game’s community.

However, there are a couple of key items missing.

The first is that there is no mention of how many new players this promotion really brought in.

While I would accept that the entire increase wasn’t current subscribers installing Raptr just to get a special in-game item, I have to think that they represent a large portion of the increase.  If I recall right, this promotion got Potshot to install Raptr again.  And it is a well established fact that players will jump through hoops happily if offered a shiny in-game item.

Then there is the second item, which is more of a glaring omission.

What happened on November 13, 2012, right as that chart begins to spike?

Oh, yeah, the Storm Legion expansion launched.  That alone could account for a lot of the increase, including the ramp up right before the expansion hit, as old players got themselves patched up and ready to go.

You would think that if you were going to count coup honestly, you might bring that detail up as part of your case study.  I am also curious about how the hours tracked continued after the end of the chart, which cut off as numbers were starting to decline.

Ah well.  It was certainly a success for Raptr, as I am sure that it got more people to use their service.  I can see that more people tracked time in Rift.  I just cannot tell if it added a single user to the pool of Rift players.

Now we’ll have to see if Raptr puts up a case study about the EVE Online Catalyst promotion.  That also corresponded with an increase in player activity.

Vive Le Char ARL 44!

It is tank of the week time, and this time around I managed to buy one while it was on sale.  World of Tanks this week is focusing on the French tree and have put several of the French tanks on sale for half price.  Unlike the Jagpanther, which I bought the day before it went on sale, or the KV-3, which I grabbed the day after a sale on it ended, I was ready and waiting for this tank.

I had already trained up the BDG G1B up to elite status and was just waiting for such an occasion.  So when the news item went up that some tanks in the French line were half price, I was ready to strike.  I soon had a tank with a barn on top in my garage, the ARL 44.

That is a big turret

That is a big turret

I was able to upgrade to the 90mm gun from the BDR right away, which gave this guy some hitting power.  But any upgrades after that would need some combat time.  I did not have much in the way of free experience sitting around, having dumped most of it into Jagpanther upgrades last week.

I was in luck, as the first few battles I was in, the ARL 44 was at the top of the list.  The big gun let me score a kill and some solid hits on the first battle.  I had already read up a bit on the ARL 44, which has very strong frontal armor, but is quite vulnerable on the flanks.  With this in mind, I used the built up areas of the map… I drew Ensk for my first run… to protect my flanks while punishing my foes.

The new ARL 44 in its first battle

The new ARL 44 in its first battle

Every time I brought the tank out in its stock form, somebody commented about the turret.

The barn again

The barn again

I claimed to have a family of gypsies living in the back of the turret.  I didn’t bother to buy the camo paint at this point.  I wasn’t sure that you could hide something so big.  And since the suspension and tracks couldn’t even support a camo net once I upgraded the gun, I figured I would leave it in the stock blue-ish color.

In a later battle, on Lakeville, I was again in the built-up town section of the map, where I discovered that the ARL 44 was tall enough that, on a gentle slope, I was able to fire over the Tiger that was in front of me.

After an evening of battles, I was able to upgrade the tracks and turret, and decided that, with its gun and frontal armor, the ARL 44 was a keeper.  So on went the camo paint and the official slogan of Les Chars de Combustion.

La Lutte Continue!

La Lutte Continue!

Now to get to the top 90mm gun, which will put holes in just about anything I will end up facing in this tank.