Raptr put up a case study blog post about how their cooperation with Trion around Rift lead to an increase in average user play time and hours tracked, complete with a colorful chart that proves that everything went great.
The numbers being thrown about are a 58% increase in the average daily play time and a 470% increase overall in Rift hours, as tracked by Raptr.
This was accomplished via a two-prong approach. First, Trion and Raptr offered up a free copy of Rift to players who had time tracked in games that seemed likely to have some overlap of interest. Skyrim, World of Warcraft, and Torchlight II were mentioned specifically.
Second, Trion and Raptr offered some in-game rewards for people who already played Rift. I mentioned these prizes as part of a mail bag post back in November.
The conclusion offered is pretty much “Huge success!”
During the Raptr Rewards promotion, RIFT’s daily active player numbers among Raptr members increased a full 470%. By giving away free copies of the game, and giving users exclusive rewards to work towards, Raptr and Trion Worlds managed to lower the game’s barrier to entry and revitalize the game’s community.
However, there are a couple of key items missing.
The first is that there is no mention of how many new players this promotion really brought in.
While I would accept that the entire increase wasn’t current subscribers installing Raptr just to get a special in-game item, I have to think that they represent a large portion of the increase. If I recall right, this promotion got Potshot to install Raptr again. And it is a well established fact that players will jump through hoops happily if offered a shiny in-game item.
Then there is the second item, which is more of a glaring omission.
What happened on November 13, 2012, right as that chart begins to spike?
Oh, yeah, the Storm Legion expansion launched. That alone could account for a lot of the increase, including the ramp up right before the expansion hit, as old players got themselves patched up and ready to go.
You would think that if you were going to count coup honestly, you might bring that detail up as part of your case study. I am also curious about how the hours tracked continued after the end of the chart, which cut off as numbers were starting to decline.
Ah well. It was certainly a success for Raptr, as I am sure that it got more people to use their service. I can see that more people tracked time in Rift. I just cannot tell if it added a single user to the pool of Rift players.