Daily Archives: April 17, 2013

Camelot Unchained Newsletter #3 – Are You On The Fence?

Mark’s getting serious.

The Camelot Unchained Kickstarter campaign is at the halfway point today, with 15 of 30 days having passed.  The campaign is sitting at the $1.2 million mark, which means that it has picked up an additional $200K since it hit the million dollar point a week ago.  At that rate of funding, the project needs another four weeks, and it only has two.


Last night the third Camelot Unchained newsletter went out to those of us who signed up for the mailing list.  It opened with a personal appeal from Mark Jacobs.

We knew that our Kickstarter campaign wasn’t going to be an easy sell. We are asking for $2M which isn’t the largest Kickstarter ask but it is still very significant. Even though I am putting up $2M of my own money (and an additional $1M from investors) to fund completion, we know that many of you are still nervous about committing.

If you are among those who are waiting to see if we get closer to funding before committing to our Kickstarter, I have to ask you why?

Kickstarter, unlike PayPal, doesn’t charge your credit card until the project funds. Thus, you can back us without worrying about being charged for a project that doesn’t fund. This is why we can’t use PayPal until after Camelot Unchained funds.

Also, by pledging now you help us as we pass through the Kickstarter doldrums that very often happen in the middle of a project. I’m hesitant to use any gimmicks (“Pledge now and receive a pony!”) but I will simply say this, if you believe in what you’ve seen so far from Camelot Unchained and have not currently pledged, it’s time to show your support. Doing so costs you nothing and in the meantime, it may help encourage other people to pledge as well.

If everyone who signed up for our newsletter pledged now we would be a lot closer to making our goal. So please, if you like what you’ve seen and heard from myself and CSE, now’s the time for getting off that fence before it leaves a permanent mark!

That text is unchanged by myself except for fixing “smart” quotes that did not copy/paste correctly (those are Microsoft’s curse on the world in my opinion) and inserting line breaks to make the text more readable. (That is where my mind inserted line breaks when reading it, which probably says more about how I think that what was written.)

And the message is, essentially, “don’t wait.”  Certainly a last minute push to the final goal is more likely, and more likely to be successful, the closer to the actual goal the campaign is.  And that last minute push can be important.  Look at how much the last day or so brought in for Shroud of the Avatar.

This was followed up by a reminder about  The Depths, the plan for an RvR dungeon in Camelot Unchained.

Depths of Camelot Unchained

Depths of Camelot Unchained

The Depths was discussed in a video update where it was described as a “stretch goal.”

I am not sure that going from a message about trying to make it to an ambitious base goal to a discussion of a stretch goal, which assumes funding above and beyond the asked for amount, is really the best one-two marketing punch.  But it is possible I am missing something there.

The newsletter then launches into an interview with author, former Dark Age of Camelot player, member of the Stellar Emperor fraternity, and Camelot Unchained backer Mark Sumner, who, according to the interview, learned about the Camelot Unchained Kickstarter from “the spiffy blog of the Ancient Gaming Noob.”

Hi Mark!

Then the newsletter closes with a thank you for people who have supported the project and a final statement about the future.

…I look forward to the day that we are not talking about pledges, backing, etc. but rather how together we can make Camelot Unchained the game that many of us have been waiting so long for, an RvR-focused MMORPG that is willing to take chances, break rules in order to dare to be great.

So here we sit, with 15 days left to go, the funding about 60% complete, and probably all the easy dollars pledged at this point.  There are no more islands or inns available. (25 people pledged $5,000 a piece for those.)  So a lot of people need to show up and buy in to make this happen.