Daily Archives: May 15, 2013

Further Mutterings about MMO Revenue Models

A few years back, at the height of the housing boom, we decided to move.  We listed our house at the market price for our neighborhood, and the first day on the market we got an offer for roughly 60% of what we were asking.  Somebody sensed, as we all were beginning to at that point, that the bubble was going to burst soon, and wanted to know if we were desperate.

We were not, and actually sold the house for what we were asking a couple weeks later.  But there was no possibility that we were going to come to an arrangement with the person who made that first offer.  Their offer was so insultingly low that it made it completely unlikely to be able to negotiate any deal at all.

We have a garage sale at least once a year.  Often we have two, one in the spring and one in the fall.  Just the process of finding stuff to sell helps us keep the house clear of clutter, so that our home, with the exception of my office and my daughter’s room, feels clean, open, and spacious.

We tend to put out all manner of things on the driveway for sale.  I often have a pile of books that have made it into the category of “won’t read again” out on a table.  At one garage sale I had done a big purge and had 40+ paperbacks lined up, with the asking price was 25 cents each.  Cheap enough that anybody with an interest would pick them up, and it wouldn’t kill me if I decided to give a couple away to any kid who looked like they wanted to read one.  And, as always, quantity discounts are available.

A woman, who rolled up in an expensive car, offered me a dollar for all of the books, and then started gathering them up like it was a done deal.  A dollar turned out to be exactly the right price to start a fight.

In the cold logic of hindsight, it was just an offer I could freely reject.

In the reality and emotion of the moment, it was insulting.  I started with “no” and worked my way up to using them for kindling before I would sell her one at full cover price.  Her offer stayed at a dollar throughout, leavened with sneers and insults.  But we could have stopped after our first pass through offer and rejection, as no deal was possible after that point.  I cannot imagine she thought her negotiation technique was going to be effective.  It is always interesting to meet people who are worse at interpersonal relationships than I am.

What did those two little stories have to do with anything?  We’ll get to that.  First, a foundation of words needs to be built.

With the announcement that Rift is moving from the once traditional monthly subscription model to a cash shop driven free to play model, there have been the usual range of reactions, from feelings that no good will come of this to expressions of joy at the demise of yet another monthly subscription barrier to entry.  Some people really hate the subscription idea.

My own response is somewhere in between.

Good things will come of this change.  I know that.

More people will play Rift.  It won’t make it suddenly popular with people who wouldn’t play a fantasy MMORPG in the first place.  But people who wouldn’t otherwise commit to $15 a month will want to play.

An annoying amount of words, and some irrelevant pictures, after the cut:

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