SOE Goes Into Real Estate Speculation November 12, 2013Posted by Wilhelm Arcturus in entertainment, EverQuest Next.
Tags: Ars Technica, Landmark
It is one thing when Bhagpuss mentions that you are charging money for access to the alpha of your free to play game.
But when Ars Technica runs a headline about it, you have achieved a new level of notoriety.
SOE’s Landmark adjunct to EverQuest Next has a set of offers… Founder’s Packs… up now selling access to alpha and closed beta for the project.
Yes, there are other goodies included, some cosmetic gear and storage space (no doubt there is a clue in that as to what constraints they plan to use to drive people to the Station Store), but the key seems to be early access to a free to play tool in order to help create items for EverQuest Next, a free to play game.
And the most interesting item on the list is the head start bonus for those willing to part with $100.
I have not been paying attention to Landmark, but I seem to recall something about some plots being more valuable/useful/desirable than others. Maybe not “pay to win,” but it is certainly buying some sort of preferential treatment. But that’s the business model. You have to make your money where you can.
In real estate the mantra is “Location, location, location” while in free to play it is “Monetize, monetize, monetize.” It is just odd to see the two combined.
This isn’t quite what I had in mind when I was wondering if SOE could keep the level of excitement up for EverQuest Next. Anyway, I can wait for when this free to play tool is actually free. Others seem more excited about the offer.
(Bonus points for SOE if somehow ProSieben.Sat1 access is screwed up.)