Here we are, less than a day in and Pathneon: Rise of the Fallen Kickstarter project is just shy of the $50,000 mark. That would put it at a little over 6% of the way to the first goal of $800,000.
As with Camelot Unchained and Lord British’s Shroud of the Avatar: Forsaken Title Brevity, I am interested in this project and Kickstarter campaign for a variety of reasons, not the least of which is the personality driving it. Brad “Aradune” McQuaid is an name to conjure with in the MMORPG world.
His is also a name tied with a pretty public meltdown of vision versus follow-through.
If you want to spin this from a particular angle, you can draw on the parallels between Brad and Mark Jacobs and Richard Garriott. All three were key drivers for three of the early MMORPGs that were very successful, drawing in hundreds of thousands of players. EverQuest, Dark Age of Camelot, and Ultima Online all left their mark on the MMORPG world.
All three went on to another MMORPG that… failed to meet expectations. Tabula Rasa closed quickly, Warhammer Online lingered, but closed as soon as it was contractually able, and Vanguard would have shut down a few months in had SOE not bailed it out.
And all three have come back to the MMORPG table pitching a new game based on lessons learned.
Well, sort of.
Mark Jacobs clearly had a “lessons learned” message with Camelot Unchained, and spent weeks talking about it before the Kickstarter was launched. PvE is out, all focus of the game must be on PvP and RvR and everything in the game must in some way support those two. The theme is about moving forward into a superior mix that will make for a game that is great within a limited focus and which can be sustained by appropriately small numbers.
Richard Garriott’s “lessons learned” were more along the lines of being true to what made his past single player RPGs popular. Shroud of the Avatar will have a single player mode and it isn’t exactly clear to me how “MMO” the multiplayer mode will really be. The theme here is about all the cool games from the past, Ultima IV through VII inclusive, and how to make that sort of thing come alive again. We shall see. But there is also a sub-current of focusing on what is important to make sure that gets developed fully.
And then there is Brad McQuaid. He wants to remake EverQuest in a more modern image… which isn’t a bad thing. After all, viewed from the right angle, Mark Jacobs simply wants to re-ignite what was great about Dark Age of Camelot and Richard Garriott is clearly after the spirit of the Ultima franchise. The problem is that while Jacobs and Garriott spent many days before their Kickstarters talking about visions and lessons learned and what is important and where they want to focus, the Pantheon: Rise of the Fallen preamble was pretty much this:
And I got what he meant by that, at least in spirit. The problem is that this isn’t a big enough nail to hang a project on, in my opinion. There wasn’t a lot of build up to the Kickstarter, the game details and tenets are bullet point lists (copied in my previous post), and there is very little on the whole “lessons learned” front. I know Brad has said that he clearly bit off more than he could chew with Vanguard. The game had way too many goals. But what is the take-away from that? How is this project, being taken on by a small team, going to pare down the possibilities to the key essentials so that they can deliver both to the vision and at an acceptable level of functionality and polish?
It is here I think that we see the key difference between Mark Jacobs and Richard Garriott, both long time game designers who founded their own companies, lead teams, and delivered many titles over the years, and Brad McQuaid, who has EverQuest (which got a nurturing hand from Sony and John Smedley), Vanguard, and a couple of small efforts he worked on before EverQuest. This aspect of his skill and experience could be the make or break with the Pantheon: Rise of the Fallen Kickstarter.
If Brad McQuaid cannot get people engaged by articulating both the vision he has for the game and how it is going to come together, then my guess is that the funding is going to dry up pretty quickly after the “I want another EverQuest” faction kicks in. And that time is going to come very quickly. The first 48 hours of a Kickstarter set the tone. That is where critical mass is assembled, where you get your true believers to become your evangelists. Because after that, every dollar is a fight. Look at the patterns for Camelot Unchained and Shroud of the Avatar from Kicktraq:
Both of those graphs are very front loaded. Camelot Unchained got 35% of its $2 million goal in the first two days, while Shroud of the Avatar got 55% of its $1 million goal in the same period. After that, there was the long dry spell where Mark Jacobs and Richard Garriott got out and did interviews and spoke to everybody who would listen. Hell, Mark Jacobs came HERE and left a comment on my first post about the Camelot Unchained Kickstarter, acknowledging my statement that it was going to be a tough fight to get to $2 million. The man was a communications machine, and he continues to be one in the project updates.
Brad McQuaid will need to do the same, because the easy money will dry up soon. Will he be able to take it to the streets and get people interested? We will see. He will have to do more than make comments on Twitter and Facebook supported by a company web site that currently does little more than act as a pointer to the Kickstarter page. This needs to be a political campaign, a marketing event, and an old fashioned spiritual revival meeting all wrapped up into one to succeed, and Brother Brad needs to step up and testify. If he is going to bang the nostalgia drum, he needs to bang it loud and often. He cannot be the lone monarch on the throne. He has to be out and about. We need to see him in the press and doing updates and a dozen things in between.
While the project “only” needs $20K a day to fund fully, and it will no doubt make more that $50K in its first 24 hours, it has to do a lot better out of the gate to carry things forward. There will be a last minute rush of people pledging, but that will only matter if there is a big enough base of funding in place. In looking through a bunch of projects, the last day rarely ever exceeds the first.
What do you think? Is Brad up to the task of getting out the faithful and getting them to pony up for another run at the EverQuest vision? Are bullet points enough, or does this whole thing need more substance?