Daily Archives: January 2, 2015

The More Things Change… Oh, And Marketing 101

It was just over five years ago I was writing about a free to play first person shooter, Battlefield Heroes, causing a furor because they changed up the game by making things more favorable for people who paid versus those who played for free.

The hue and cry was… something.  We’re all familiar with the term “pay to win” at this point.  No lesser source than the generally respected Ars Technica ended their article on the topic with a dire statement about how this change might end the game.

Here we are today and there is something of an outcry because SOE just did something marginally similar by decreasing the effectiveness of a few implants in PlanetSide 2 in order to be able to put some Station Cash only implants into the game without making them too over powered.

People hate when you nerf stuff, and when you nerf stuff in favor of a cash shop item, people will rightly suspect that the move was motivated by money.  Also, pay to win.  Smed, being Smed, stood up and admitted as much, that they want to make money off of the game.

Unfortunately, Smed made a classic “land war in Asia” level PR mistake when he used somebody else’s terminology in his response.  And so Massively got to use the term “Money Grab” in its headline.  You take your click bait where you can get it. (But hey, look at Conner over at MMO Fallout who when with Smed’s real statement for the headline!)

Massively doesn’t actually include the tweet in its article, otherwise it might be clear that it was a direct response to somebody’s accusation… basically, echoing somebody else’s words.

But the quote is fair game as anything Smed says about the game in public is there for everybody to see.  He should have known better that to feed the press a line like that because, as has been demonstrated in the past, that will become the headline and will effectively deliver the opposite message.  People see the denial and will immediately think “PlanetSide 2 Money Grab!”

Live and learn.

As for the dire news five years back about Battlefield Heroes, the last I checked it was still up and running which, considering it is an EA game and they will close down anything that isn’t making enough money, says something.  There is an appropriate Mark Twain quote out there that I think fits the situation.

Meanwhile, the Ars Technica article with the dire prediction for the game is still up and available on their web site.  Because that is what journalists do, they stand by their work as it appeared in the moment.  Or, if they really screw up, they issue a correction.  They don’t, you know, delete their shit and hope nobody notices.  That is what hacks do.

And the world continues to turn.