Daily Archives: March 22, 2015

How Magic Beat the Bubble

I just mentioned the Planet Money podcast in Friday’s post, having supported a Kickstarter for one of their stories.

PlanetMoneyAnd, as I was catching up on some episodes this weekend I hit on one that was actually related to gaming – Episode 609: The Curse of the Black Lotus.  The game in question is Magic: The Gathering and the title refers to one of the early rare cards, the Black Lotus, that became very valuable in the secondary collector’s market.

Purportedly worth $25K in mint condition

Purportedly worth $25K in mint condition

The show description:

In a classic bubble — housing for example, or tech stocks or Beanie Babies — the fun ends in a crash. Things go belly up, and people can lose a lot of money.

The creators of the collectible card game Magic: The Gathering faced such a bubble. The cooler they made their cards, the more the resale value increased — and threatened to send Magic cards the way of the Beanie Baby.

Today on the show: how the folks who made Magic cards came up with a plan. A plan to once and for all conquer the science of bubbles, and make a collectible toy that could live forever.

And the whole thing is 17 minutes long, an easy and interesting listen.