EverQuest and EverQuest II Plan New Expansions

Holly “The Hero” Windstalker was out with a new EverQuest II Producer’s Letter which announced that this fall EverQuest II would not be getting some DLC, or an adventure pack, or a campaign, or a campansion (whatever that entails), but an actual, old fashioned expansion.

The Adventure Packs

Remember Adventure Packs?

Though the decision seemed to be one of degrees rather than a hard barrier.

Our next expansion release is right around the corner! Yes, you heard me right – expansion! The team has been churning away and when we looked at the amount of content we created, we decided to call our next release an expansion rather than a campaign…

Enough content to call it an expansion isn’t perhaps the most solid endorsement ever, but it is something.

Color me pleased.  I am one of those people who thinks that DLC or content packs or live updates or what not are just fine, but an expansion is an event, a point in time that changes things, where there is only a before and after.  Or some such.  Syp had the bullet points for that.

Back in April I was declaring the circle complete.  SOE started off back in the day with adventure packs then dropped that to go back to the tried and true EverQuest style expansions.  Then, back in April, during the Daybreak post-acquisition hangover phase, it was announced that there would be no more expansions, that something akin to adventure packs, starting with the Rum Cellar, would be the new way of things, with a promise that the overall content over the course of the year would be about equal to an expansion.

Now though the circle is… um… re-complete?  We’re chasing our tails or running in circles on indulging in non-Euclidean geometric progression?

Also, is this expansion Cthulhu themed?

Also, is this expansion Cthulhu themed?

Further details on the expansion are promised for October 1st, which I assume will include a launch date and, perhaps more interesting to me, a price.  Expansions are worth more, so they will charge more no doubt.  But will there be a digital collector’s edition to skim off money from the faithful?  The last report I recall was that half of those who purchased the current Altar of Malice expansion went for the deluxe package.

And, as these things have gone in the past, buying the new, as yet unnamed expansion will also get you all previous expansions, including the Rum Cellar.  I told you that was a thing.  It is also something of a discouraging factor for the 50% off sale for Altar of Malice and Rum Cellar that they are running through the end of the month.  I can get all that for free with the next expansion… but for how much?  At least there is the option to buy it with Station Daybreak Cash as well.

Meanwhile, there was also an EverQuest Producer’s Letter and hey, guess what, it has the same news!  An expansion will be coming our way this fall.

We are excited to announce we have an expansion on the way – that’s right, expansion – not “campaign.”  As we’ve been toiling away this year, the content we’ve been working on evolved and grew more than we expected.

And, as with EQII, details to come on October 1st.

This sounds less like a coincidence or “whoops, we made too much content!” and more like a plan to keep Norrath viable and making money with the expansion cycle we have come to expect over the years.  What does this say for DLC, campaigns, or campansions?  And what about the other games in the Daybreak portfolio?

Anyway, Norrath keeps on rolling.  Expansions for everybody!

3 thoughts on “EverQuest and EverQuest II Plan New Expansions

  1. bhagpuss

    Yay! I just posted on this too but I was too lazy to go check whether there’d been an EQ announcement as well. I would have bet money there had though.

    I take all this as good news for existing franchise fans. It looks to me as though someone (possibly at Columbus Nova) has had a proper look at the income stream and realized that these are still cash cows, even if they’re getting a bit wizened.

    Personally I’m happy to go on being milked. I think I may have got my metaphors in twist but you know what I mean.

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  2. Wilhelm Arcturus Post author

    @Bhagpuss – I wrote this about just EQII and then ended with a question about what this might mean for EQ… then decided I probably should check to see if my question had an easy answer. Sure enough, expansions for everybody.

    Without any evidence, since no financials are available, I would at least guess that this might mean that adventure packs don’t sell as well as expansions, something I thought SOE figured out back in 2005. Expansions, amongst their vices and virtues, tend to be something a serious fan feels they need to buy to be part of the club. Adventure packs, not so much. And, of course, in the long tradition of SOE, they gave the adventure pack away with the next expansion, thus trodding over any potential data point.

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  3. bhagpuss

    Oh, and I meant to say…you know what that picture says to me? Luggalds.

    Which would entirely make sense following the current Pirate theme. Want to bet we’re going to whatever’s left of Broken Skull Rock?

    Suits me if we are. I had some really great times in the Legacy of Ykesha Expansion…which, come to think of it, was some kind of hybrid expansion/adventure pack/mini-expansion. Might be even more appropriate than I first thought!

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