Amazon announced a while back that Prime members would get some sort of discount for game pre-orders. I saw it… Keen posted about it even… but it sort of flitted past to be forgotten.
We have Amazon Prime. While we get some benefit out of it on free shipping… which was the initial hook back in the day… we mostly keep it for the Amazon video. It is sort of a backup to Netflix streaming and about the same price per year. Just last night we watched Amy on Amazon, and I watched all of The Man in the High Castle series a little while back.
This past weekend my daughter and I took the coin jar, which we use to pay for video games, down to the Coin Star machine and dumped all our coins in exchange for an Amazon gift code. You get full value for a gift code, as opposed to taking cash, from which they skim some off the top.
We ended up with a little over $120 on the gift code to match up against what we had on our list of games.
On the top of the list was LEGO Star Wars: The Force Awakens, which is headed for release around June and which is actually going to be supported on the PlayStation 3, something I noted with some surprise a while back. (Granted, the PS3 doesn’t get any of the bonus content that the PS4 gets, but whatever. I don’t own a PS4.)
The other item on our list was a copy of the World of Warcraft Legion expansion for each of us.
However, each title was listed at $50 on Amazon, so we were a bit shy on funds. But I figured we would have plenty of time to collect more coins before the WoW Legion ship date loomed.
So I just put in a pre-order for LEGO Star Wars: The Force Awakens. But when I went to check out Amazon popped up with their Prime discount and took $10 off the price, 20% off being the pre-order benefit.
20% off would put all three titles within our grasp. So I ordered two copies of WoW Legion next, which added up to $100, but then there was the 20% discount, dropping the price to $80. Yes, I was a little over when the sales tax was added in, but I had some gift card money left over from the holidays which covered that. The idea is to get out the door without putting anything on a credit card.
So that worked out pretty well. We were going to buy all of that at full price anyway, so getting $30 back… especially when I didn’t even remember the Prime discount… pretty much off-set nearly a third of our yearly Amazon prime subscription. And we still get to stream movies and TV shows.
Of course, I wonder who the discount hits. In the case of LEGO Star Wars, the traditional retail channel was likely going to be the main source of revenue. But for the WoW Legion expansion, getting 20% off a pre-order means that I will not be ordering it directly from Blizzard, which means that they don’t get to collect all the profit, having to share it with Amazon and having a bite taken out via cost of goods sold, since they will be shipping us two boxes with discs.
Of course, I don’t get my game code and level 100 boost RIGHT NOW. There is that. But I am not so interested in playing WoW right now either. Come the expansion launch though I should be ready.