In the history of EVE Online, when there is a giant battle in the game subscriptions go up as sure as one thing follows another. The first Burn Jita, Asakai, 6VDT-H, and B-R5RB all got headlines in the gaming press and, in many cases, the general media. Articles at the BBC have not been uncommon.
The fact that these giant battles happen on their own and aren’t staged by CCP (unlike certain record setting events) is part of the magic of the game, the draw that attracts news players and reinvigorates old ones. It is one of those special aspects of New Eden.
CCP certainly got into the spirit of things as the big battle kicked off.
They had people on scene to watch the battle and the EVE:ISDIC Twitter account posted great pictures of the fight as it went on. (You should go look at them.)
And after the fight, CCP was at it again with the battle stats.
Granted, they might have jumped the gun on that last item. B-R5RB. According to CCPs post battle figures for that fight, there were 7,548 unique characters involved in the great titan massacre. Though, to give credit, they did cop to that error when it was pointed out.
(Also, Easter War? This war has been going on since January. I know that CCP doesn’t want to use “Casino War” because that will inevitably shine a light on the shady RMT and gambling aspects allowed in the game, but Easter just seems wrong. New Years War maybe?)
And they want you to have talking points ready, just in case somebody asks you about EVE Online.
So CCP is prepped.
And there are certainly rumblings within the community as old players who left for various reasons (Fozzie Sov and Jump Fatigue get mentioned a lot) consider coming back for a big war. Having nearly every non-Russian null sec entity jumping on the “shoot Goons” bandwagon at last is certainly a draw.
But what about new players? Will the M-OEE8 battle have the same halo effect as the other great battles before it? I am starting to wonder.
CCP keeps linking to and quoting from a rather tepid article over at PC Gamer that pre-dates the battle. During the battle the Polygon Twitter feed posted an EVE Online link, though it turned out to be to a 2014 story. They wanted to ride on the EVE Online gravy train, not the other way around.
And… that has been about it. Even Massively, which covers MMORPGs, only has their own tepid post, which amounts to “Somebody on Reddit said there was a war.” And they haven’t even gotten around to something about the actual battle that happened.
In fact, nobody outside of the core EVE Online focused media and bloggers seems to have bothered.
If you Google “B-R5RB” you get results from PC Gamer and Wired and Polygon.
Do the same for “M-OEE8” and you get… DOTLAN, zKillboard, EN24, and me. My post is the the 6th result.
So what happened here? Was the battle not big enough? Was the spectacle no grand enough to suit? Did we not amuse sufficiently? Was there insufficient internet spaceship drama? Should CCP be calling the Guinness Records people? Do we need to tally up the losses and convert them to dollar amounts to get some attention here?
Or are people just over internet spaceship battles?
Addendum: The war is starting to get some traction now on gaming news sites now. It just took a couple days.