Kickstarter and the Return of the World of Warcraft Diary

I wrote about the first run at the World of Warcraft Diary back in March.  I was concerned that the ask for the project was too much ($400,000) and that the publicity groundwork hadn’t been done for the project.  One of the rules of Kickstarter campaigns is that your core audience should know it is coming and be ready to support it.

Anyway, the campaign failed, but the author took what he learned to heart and said he would be back again with a second run with better groundwork and a more reasonable ask.  And so here we go with round two of the World of Warcraft Diary Kickstarter campaign.

And it has funded already.

I got an email via the original campaign because I was a backer letting me know that the new round would be showing up this week.  But by the time I got around to check on it the campaign was already funded.

Op Success

That is crazy first day success, and the first day isn’t even done as I write this.  My usual minimum benchmark for success is 20% in the first 24 hours, but this is already past 1049% and the number keeps going.  The charts over at Kicktraq show the tale of the campaign.

So yes, this book looks like it will be a thing.

The level of success doesn’t really surprise me.  World of Warcraft is huge and still popular and has enough of a fanbase to support this level of effort… or even the first $400K level of effort… so long as the word gets out to the fans.

I mean, if Andrew Groen can get huge numbers out of the comparatively tiny EVE Online fan base, then the WoW fan base should be able to beat that in a blink.  I will be interested to see where this campaign ends up with such big initial interest.

Anyway, if you are interested the campaign will run through to the morning of September 25, 2018.  Again, you can find the campaign page here.

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