In something of an amazing turn around, or a demonstration of how well things can go when you do it right, the second Kickstarter campaign for the World of Warcraft Diary closed up earlier today having brought in $598,999 from 8,379 backers.
Considering the ask for the campaign was a modest $10,000, that is quite a feat.
In fact, the second campaign was almost the opposite of the first one back in March, which asked for $400,000 and couldn’t even get to $10,000. Instead the new campaign reached 10x its goal in the first 24 hours and averaged over $43,000 a day over the course of the campaign.
That is a wild success by any measure and along the way The World of Warcraft Diary became the highest funded non-fiction book on Kickstarter.
This is an example of getting everything right after having done many things wrong (no advance notices of the campaign, no press build-up, no kind words/backing from Blizzard, asking for too much money, and not having a plan for updates).
The campaign also again shows that Kickstarter is better for some things, discreet projects like books or other art, and less good for more complicated things like video games, especially online massively multiplayer video games and Minecraft servers.
The promised date for delivery for the book is December 2018, so in theory I might get my copy by Christmas. Yet I suspect it will be late. Not every project I have backed has been long delayed, but I think the closest any project has come was to show up a month late. It will be something for me to read early in the new year I hope.