Like anybody doubted it would.
Yes, the holidays are upon us and one of the more recent traditions, the Steam Winter Sale, has returned with them.
As has become the norm, this is the modern, relaxed version of the sale, where the price drops remain throughout the event so nobody will miss any good deals just because they were at work when a flash sale hit.
This years special event is an advent calendar-like daily visit to the Extremely Cozy Cottage.
Along with that are some of the usual activities, besides buying games. You can vote for the Steam Awards. The nominations were part of the Autumn sale… a Steam sale for every season is now officially a thing… but nothing I nominated made the cut.
Still, I’ll vote because you get a trading card each time you do and apparently I’ll do about anything for a Steam trading card. I’ll even look at my queue three times every day. Seriously, these events are the only time I ever look at my recommendation queue.
But will I buy anything? I anticipate getting an email from Steam soon telling me that 35 or so games on my wish list are now on sale. And, while I haven’t been complaining like some about having sooo many unplayed games in my Steam library, I am still well beyond buying things simply because they have been marked down 80%.
I suppose eventually I’ll be posting about how Epic and Discord and Twitch and whoever else seeks to wear the digital games storefront mantle are all having seasonal sales. Just because they want to differentiate themselves from Steam in some way doesn’t mean they can ignore the trends that Steam has started.