The light that burns twice as bright burns half as long, and you have burned so very very brightly, Roy.
-Dr. Eldon Tyrell, Blade Runner
A little over six months have passed since it was announced that Daybreak and NantWorks were forming a joint venture, NantG Mobile, in order to create mobile games based on the Daybreak H1Z1 and EverQuest franchises.
Also on the list was taking over the PC version of H1Z1, then rebranded Z1 Battle Royale, with what sounded like an eye towards restoring the title to its former glory.
It was unclear from the outside who really owned what in the matryoshka doll-like structure of the companies, and the details that have leaked… as when it came out that Jace Hall, who quickly became the face of the renamed title, was basically a volunteer when he stepped down… haven’t help much.
This past week word started to leak that something was amiss as a rumor of layoffs started to circulate. Then Massively OP reported that NantWorks, via NantG Mobile, had posted an announcement on Steam that they were giving up on Z1 Battle Royale.
In the past few months, NantG Mobile has been working feverishly on rebranding Z1 Battle Royale and reverting the game back to its glory days. We’ve since made countless changes to Z1BR in an effort to recapture the moments that once made the game vastly popular and truly unique and special to many of you.
Despite the team’s determination and commitment to revive Z1BR’s player base with our recent Season 3 launch update, we soon realized that the road is still paved with many challenges that preclude us from long-term success, including the confusion it caused by having both NantG Mobile and Daybreak managing the same game under two separate brands.
Based on these events and the current state of the game, NantG Mobile will focus on its core mission of developing mobile games moving forward, and we have refocused our team toward this vision.
We have also decided to hand back the Z1BR torch to Daybreak Games, so that both Z1BR and H1Z1 will be under one publishing umbrella once again. Daybreak Games has agreed to keep the servers up for players and continue live maintenance on the game.
During this time period, we don’t foresee any issues of this affecting your experience with Z1BR, as we work with Daybreak on ensuring that the transition process runs as smoothly as possible without any disruption to the game’s service.
On behalf of NantG Mobile and everyone on the Z1BR team, thank you for all your countless cheers during our entire journey toward “The Return of the King.” We would never have made it this far without your passion, support and invaluable feedback.
The sunny side upshot is that the game is not going away, it is just going back to Daybreak.
Reality, however, isn’t so bright and shiny. Looking at the Steam charts for the game, Z1 Battle Royale did manage to boost the active player base somewhat last month, hitting a peak around in early March before tapering off again.
However, that number is far shy of the game’s overall peak back in 2017, making it look more like a dead cat bounce than a resurgence of any meaning.
The slide down from that peak corresponds to the emergence of PlayerUnknown’s Battlegrounds on the scene, which pretty much destroyed the then still-in-early-access H1Z1. Since then Fortnite and Apex Legends have jumped into the battle royale market, chopping off the Daybreak end run plan to finally launch H1Z1, only as free to play.
So now Z1 Battle Royale goes back to Daybreak, rejoining the PlayStation 4 version of the game that remained with the company, chugging along happily under the original title, leaving plenty of questions.
The obvious one is what happens to Z1 Battle Royale now? Is Daybreak going to pick it back up and run with it?
It seems unlikely to me that Daybreak would rush resources in another attempt to revive the game given that it has another battle royale title, PlanetSide Arena, in the works and slated to launch on PC and PS4 this summer. Doing anything for Z1 Battle Royale at this point, even spending time to rebrand it back to H1Z1, might seem like throwing good money after bad and diverting resources from a better opportunity. That announcement on Steam only promises that Daybreak will keep the servers up.
I think there is little question that the late Just Survive won’t be revived due to this turn of events.
And then there is the question as to what happens now with NantG Mobile, once billed as a joint venture between NantWorks and Daybreak. The announcement says that NantG Mobile will focus on mobile titles. Does that mean we might still see Z1 Battle Royale Pocket Edition or EverQuest Immortal available on our phones at some future date as previously promised/suggested/threatened? Again, the statement on Steam is notable for its lack of details. Refocusing on mobile games could be different from doing so in conjunction with Daybreak.
In the end it seems like the clock is running down on H1Z1. Reviving it in the face of the current competition and its own legacy seems a unlikely path to success for a small company like Daybreak. I suspect that it will hang around on life support while the company readies PlanetSide Arena.
If PlanetSide Arena takes off, expect another Friday, 4pm Pacific Time announcement, this time declaring that H1Z1 is being sunsetted. And if PlanetSide Arena misfires at launch and fails to find an audience… well, there will be more to worry about at Daybreak than the fate of one more title past its prime.
For a brief time H1Z1 made it mark, certainly repaying the effort the company put into it. But where one finds success like that competition is very likely to follow.