No More SuperData Monthly Charts

Information about the business side of video games in general, and MMORPGs in particular, has grown more and more scarce over the years.  Everybody likes to put out a press release and announce at earnings calls when business is up and subscriber numbers are booming.  But when they’re down all of that becomes “not interesting” and companies reach for bullshit metrics or data without sufficient context to cover their tracks.

In the middle of that SuperData Research gave us something of a peek into digital revenues with their monthly charts and annual reports.

The monthly ranking lacked numbers, but at least gave us some sort of relative feel for how a certain small set of higher earning titles were doing.  We argued about how accurate their rankings actually were, but even flawed data collected consistently can demonstrate trends over time.

We will have to do without even that monthly tidbit of data going forward, as it appears that Nielsen, which has been cutting staff since last summer, decided to shut down their SuperData group that they had acquired back in 2018.  A crowded field and under performing revenues are reported to be why Nielsen decided to shut down the unit.  There has been no official press release from Nielsen up to this point, though they have been notifying their customers, which is apparently how word got out, and confirmed the closure with a statement.

Sources:

3 thoughts on “No More SuperData Monthly Charts

  1. Naithin

    Ah this is a shame. Despite not really utilising it myself for any posts, I did quite enjoy seeing your commentary on it. Also hopefully the people affected with the job losses involved can be re-employed easily. Data researchers are in pretty hot demand in NZ, so here’s to hoping the same is true there.

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  2. Wilhelm Arcturus Post author

    @PCRedbeard – Maybe or maybe not. I have a few Google Alerts set up for topics like Daybreak and EverQuest and most of the time the results are from analyst groups that just put out posts which lump in as many game/genre/company names as they can, then direct you to the variety of reports you can buy. SuperData was rare in that they gave some data away to attract attention. No more. NPD used to give away some basic monthly data as well, but they stopped when the pandemic made their physical retail aspect look a bit silly.

    SuperData’s thing was to give away that tidbit of data to brag about how good their detailed reports were. That at least implies that these other groups don’t collect the same data or as much.

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