Daybreak and the Power of the Marvel Name

For reasons of historical connection I tend to pay much more attention to Daybreak and the goings on with some of their games, even when I am not subscribed and playing.  I think EVE Online and CCP’s shenanigans are the only game company news I watch more closely, and I’ve been subscribed to EVE for a decade straight at this point.

When you don’t play the titles you have to find ways to keep track of what is going on, so I follow the news channels from their Discord servers and the games and studios on Twitter and subscribe to the RSS feed for developer posts on a couple of their forums.  That usually at least keeps me up on their latest announcements.

But I also have Google news alerts for things like “Daybreak” and “EG7” and “Enad Global 7″ and EverQuest” and a few other related keywords.  And those… are generally garbage.

Seriously, I get an alert or two a week for Daybreak and most of the time it is some wannabe analyst group looking to be the next NPD or SuperData that wants to see reports about online gaming that throws as many keywords as possible so you’ll go to their site… and find that it is just an ask for you to spend a couple grand on a report they have put together.

So the Google alerts for Daybreak and related keywords are generally low effort to track because there isn’t much “there” there.

And then the EG7 Q3 2021 financials were released last week, in which it was mentioned that Daybreak was working on an unannounced MMO project based on the Marvel IP.

Dimensional Ink’s Unannounced Project has a logo of sorts

That was certainly worth a mention, though it came out a year ago, during the EG7 acquisition of Daybreak, that they held the rights to make a Marvel IP, and even back in when Daybreak did its independent studio shuffle a superhero MMO was in the cards.  Since then I have been predicting a Marvel version of DC Universe Online, Daybreak’s most popular game.  It seemed like a pretty easy slam dunk idea.

But the whole thing was in the “Longer Term” column of future plans, which would put it, by my own reckoning, out into 2024 at least, if not further out.

EG7 Q3 2021 slide 17

Cool idea, something to look forward to, but not exactly something to write home about right this second due to the obvious distance between now and when it will ship.

Certainly none of the ways I track Daybreak news seemed very interested in it… and then my Google news alerts blew up as the weekend arrived.

While Daybreak probably isn’t newsworthy on its own and I am sure EG7 is even less so, once you mix in Marvel and the MCU, then suddenly everybody sees a headline that will draw some click.  So rather than a couple of garbage links there was suddenly some actual coverage of the studio, first from niche gaming sites, then the general gaming news, and then into other niches that generally wouldn’t know Daybreak from my uncle.  All because somebody said “Marvel IP based MMO.”

So the list of sites with a story about it starts looking like this:

not only is that just a bit of the list, that doesn’t even get into the foreign language coverage that didn’t make my keywords but which I found by just doing a bit of searching.  Big gaming sites with foreign editions translated the stories and foreign language sites wrote their own copy.

Now, we’re still a far cry from something like a front page headline in The New York Times or some such, but I haven’t seen Daybreak do anything in… well… I don’t know how long… that generated this much press interest.  I don’t think EverQuest Next, which goes back to the SOE days, garnered this much attention outside of the usual suspects that keep an eye on the company and its games.

So this seems like a really good sign for Dimensional Ink, Daybreak, and Enad Global 7.  If just a mere mention that a Marvel IP MMO might be coming spreads this far, just imagine what will happen when they actually have a title, a logo, and some art to post.

1 thought on “Daybreak and the Power of the Marvel Name

  1. bhagpuss

    One of the most interesting Daybreak-related news items this week was the article I saw on Massively OP about Gamigo’s parent company taking an 8% share in EG7. I wanted to do a post on it but first I didn’t have time and then when I did I couldn’t really think of much to say about it that wasn’t in the MOP piece.

    The reason given for the investment was “MGI views EG7 as currently being undervalued.”, which MOP attributes to the drop in the share pricve following Florian’s unfortunate interview earlier in the year but I wonder if it isn’t more what you’re pointing out, the potential of that Marvel IP. Also, given Amazon’s upcoming tv show, having your hands on the only Lord of the Rings massively multiple game currently available can’t hurt.

    Speaking of Amazon, there’s a thread on the EQII forums speculating about some ex-SOE/DBG devs now working on an unnanounced game for Amazon Games. Ttobey chips in, twice, to kind of confirm that a lot of the devs who were on New World have gone to that, whatever it is. He’s typically and intentionally confusing about it so it’s hard to be sure of the significance but it’s something to be aware of.

    We could be in for some interesting developments over the next few years where Daybreak is concerned, I think. Pity none of them will involve the EverQuest.

    Liked by 1 person

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