Blizzard Announces its Unannounced Survival Game

Blizzard tweeted out yesterday with a message and an image indicating that their next project was going to be an entry in the survival genre.

If you announce something unannounced is it still unannounced?

There was a link to a post on the main Blizzard site, but references to the game itself were fairly vague and minimal.

Blizzard is embarking on our next quest. We are going on a journey to a whole new universe, home to a brand-new survival game for PC and console. A place full of heroes we have yet to meet, stories yet to be told, and adventures yet to be lived. A vast realm of possibility, waiting to be explored.

They are going to do their usual routine and jump into a genre that is already established and try to give it the Blizzard polish and spin, making things shinier and more accessible.  I’ve been through that before in a post. (Though you should look at the first comment on that post.  Winner!)  That plan has worked in the past.  In fact, that plan is pretty much the whole story of Blizzard.

  • Warcraft: Blizzard does Dune!
  • Diablo:  Blizzard does a Rogue-like!
  • StarCraft: Blizzard does Warcraft in space!
  • Diablo II: Blizzard refines Diablo!
  • World of Warcraft: Blizzard does Everquest!
  • StarCraft 2: Blizzard does StarCraft again!
  • Diablo III: Blizzard tries to find something new in Diablo!
  • Overwatch: Blizzard does Team Fortress 2!
  • Hearthstone: Blizzard does Magic: The Gathering!
  • Heroes of the Storm: Blizzard does Dota 2!

Unfortunately for Blizzard, there is a bit of an inflection point there after WoW, where things are not always an automatic success just because Blizzard did them.  StarCraft 2 has never really stood out from the original, Overwatch managed to fumble its initial success, and the less said about Heroes of the Storm the better.

Basically, since the launch of WoW, Hearthstone has been the most consistent success, though Diablo III did sell a lot of copies… it has just been a decade since it launched.  And, more recently, we’ve just had expansions and remasters.

But now we have Blizzard announcing that they’re going to jump in with Valheim or Don’t Starve or Oxygen Not Included or Just Survive or half a hundred other survival style game.

Which might not be a bad thing.  We’ll have to wait and see… with an emphasis on the waiting part, because most of the announcement is a recruiting message asking people to apply to come work at Blizzard on this unannounced survival game.

Of course, wags in the audience noted that working at Blizzard seems like its own form of survival game.  On the corporate side of things, Blizzard seemed to be encouraging their employees to tweet about how excited they were about this project, as I saw a lot of line member hype from Irvine yesterday.

I find this an interesting development, but it is a long way from hype for me.  Given that we still haven’t seen the launch of Diablo Immortal yet, a title that had a playable demo at BlizzCon 2018, I suspect that it will be some years before we get a chance to play this new game.

Still, Blizzard actually doing something new for the first time since Overwatch is worth a mention.

Related:

7 thoughts on “Blizzard Announces its Unannounced Survival Game

  1. Kaylriene

    The linked post cracked me up, because the comments ended up being a grab-bag of 2022. Blizzard Survival, Microsoft – both mentioned!

    On the survival game front, the idea is interesting, at least. A lot of things I’ve seen have picked apart the concept art and how it shows old architecture but characters wearing more modern clothes and with bikes, and that might be an interesting take, if there’s a time-travel mechanic or something going on allowing players to bring things futuristic to the setting back to the main game environment.

    But, it’s hard to get too much hype from a game barely a year in development (according to the devs I’ve seen discussing it) and for such a game from Blizzard at this point, and announcing it without a name or much of anything is a curious choice.

    Like

  2. Wilhelm Arcturus Post author

    @Kaylriene – That comment thread does hit a few suddenly relevant buttons.

    I do wonder if this announcement was more for morale and image than it was for hiring. They didn’t exactly list out a ton of positions as available. The current vibe is that Blizzard is a crappy place to work that doesn’t value its employees and can’t ship a new game and seems bereft of ideas even when it comes to expansions for their current titles.

    After all, the big winners for Blizzard in 2021 were Burning Crusade Classic, a re-roll of the 2007 expansion to their 2004 MMORPG, and Diablo II Resurrected, which is not only a remaster of a 2000 title, but one they outsourced to another group within the company because the people in Irvine were not up to the task.

    So now they’re saying “Hey, look, we’re making something new!” and they got a bunch of devs to tweet about how great the project is. Will that stand up to the current tale from the state of California, the statements from other employees about the company as it is (mal)functioning even today, and the news that it will soon be owned by Microsoft, a company with a history of engineering passion out of everything?

    Liked by 2 people

  3. Naithin

    I saw this news starting to trickle through as I was going to bed last night. I really do wish bigger news items like this could pick a more convenient time to make themselves known. ;)

    In any event, I’m curious to see what shape this comes in.

    To answer your question, surely this has now been promoted to ‘Untitled Survival Game’ now that it has had something of an announcement. ;)

    Like

  4. trenjeska

    Well, That Diablo Immoral release issue:
    They cannot seem to find a state of the game, that is both fun to play and hits the monetization targets set by share holders.
    It is supposedly already released with heavy (macro) monetizations in China years ago.

    Like

  5. carson63000

    Absolute scenes if you play an Activision Blizzard employee trying to survive and not get fired after the Microsoft buyout.

    Like

  6. SynCaine

    20 years ago: Ok this should be something good!
    10 years ago: Eh this has a chance I guess?
    Now: HotS-quality take on a genre that was trendy 5 years ago, can’t wait to laugh!

    Like

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