Category Archives: Zynga

Friday Bullet Points on a Tuesday just to Catch Up

Basically, the month slipped by and ends tomorrow and there were several things I think I should have mentioned, if only to set their place in the timeline of what happened this month.  So on to summaries and links and bullet points.

  • LOTRO Planning a “Mini” Expansion

Standing Stone Games announced that Lord of the Rings Online will be getting a mini expansion pack titled War of the Three Peaks next month.  SSG will be treating it like an expansion in that it will be available in three different versions:

  • Normal Edition – $20
  • Collector’s Edition – $59
  • Ultimate Edition – $99

SSG has been less than forthcoming as to what players will get for the extra $39 or $79, aside from the possibility of boar mounts.  Reaction to this mini expansion has been mixed.

I’m holding my own opinion on value until SSG comes out with more details, but my past experience with Adventure packs, an idea that shows up at Daybreak every so often, only to be disavowed, places my expectations low.

  • EVE Online Mineral Redistribution Plan

CCP put out a dev blog on Friday about the next steps in their economic work, calling it a “redistribution” plan.  However, it reads much more like a continuation of the “starvation” plan that they have been working on so far, with more things being removed from various areas of space and reducing yields on what remains.  The forum thread regarding this change exploded, which was no surprise.  Likewise, the chat in the live stream discussing the changes blew up as several devs tried not to pour gasoline on the fire and failed. (You can watch a re-run of the live stream or read a transcript if you’re that interested.)

Cutting through much of the general rage about the changes, it seems like CCP is trying to solve super capital proliferation via minerals.  However, supers use the same minerals as T1 subcaps, so T1 stuff is going to feel the same resource squeeze.  Updates that are all pain for no gain never fly well with the base.

The changes are supposed to come mid-October, so look for people to be mining heavily until that happens in an effort to try and insulated themselves from the already spiking mineral prices.

  • EVE Online Ship Models

CCP has a deal going with Mixed Dimensions to make models of EVE Online ships that players can buy, who have just added more hulls to those available.

I have always been a bit dubious about the ship models thing since the battleship models from more than a decade ago, not to mention the floating Nyx model that was a bust.  But maybe this time enough players… who always say they want these sorts of things… will actually pony up and buy them.  For me, however, the prices are a bit rich.  And I have that Rifter model from the 10th anniversary special in any case.

  • Microsoft buys ZeniMax Media

Microsoft agreed to pay $7.5 billion to acquire ZeniMax Media.  That name might sound familiar as they own id Software (Doom franchise), Arkane Studios (Prey, Dishonored), MachineGames (Wolfenstein franchise), Tango Gameworks (The Evil Within), Bethesda Softworks (Elder Scrolls and Fallout franchises), and ZeniMax Online Studios (The Elder Scrolls Online).

While there will be no immediate change to any of the studios or their titles, it does raise the question as to what in the future will be exclusive to XBox and what will be available on other consoles or even on the PC.

  • Sony PlayStation 5 Pre-Orders Open Up, Hilarity Ensues

As foretold by every similar experience in the past, the pre-order process was swamped by people looking to get the new PlayStation 5 console, slated to ship in November, and by people looking to grab one to scalp on eBay to take advantage of desperate consumers as the holiday shopping season begins.  If you Google what happened, the word “fiasco” seems to be a common thread in much of the reporting.  Some of the confusion was caused by retailers putting pre-orders up for sale a day early.  Sony apologized for what happened and promised to do better in the future.

  • Microsoft XBox Series X and S Pre-Orders Open Up, Hilarity Ensues

Later in the week Microsoft opened up pre-orders for the coming XBox Series X and S consoles, slated to ship in November, leading to another rush to get in first to claim a unit, either to own or to scalp later.  While things were less chaotic (the news stories rank the event somewhere between “mess” and “debacle,” which is better than a “fiasco” I think) there were still issues and all units were quickly sold out.

The added dimension here is that the XBox One X, a previous generation console, saw a spike in orders at the same time, so it is quite possible that at least a few people are going to be very disappointed to find out that they were duped by Microsoft’s naming scheme into ordering the wrong unit.

  • Foreclosing on your Farmville

Zynga announced that they will be shutting down Farmville at the end of the year.

Farmville, the big break out game for Mark Pincus and Zynga and the poster child for Facebook “social gaming,” which at its 2011 peak had more than 80 million players, was also the standard bearer for annoying garbage games that made you pester your Facebook friends or straight up pay cash to advance and help define the whole genre as spammy pieces of shit.

Of course, that is what you get when your founder doesn’t even really like games all that much.

The surprise here isn’t so much that the game is shutting down but that it was still up and running.  Then again, literally the most profitable thing that Zynga has done during its entire existence was buy property in the SF Bay Area.  I am told that selling their building earned them more than all of their games combined over the last decade.  And, as they lucked into the social gaming on Facebook trend, they managed to luck into the peak, pre-pandemic real estate market in SF.  Good for their investors I guess.

I expect I will come up with a few choice words for the game, the company, and the genre to mark the final passing of the game in December.

  • EA Secretly Craves Lockbox Regulations

Electronic Arts – Fun is Made Here

I’m throwing this one in here at the last minutes just to keep me from writing another two thousand word screed on the self-destructive behavior that greed drives this industry towards.

According to a story over at Massively OP, EA decided that advertising their FIFA 20 lockboxes in a children’s toy catalog (Smyths’ Magazine) was a good idea.  My bullet point for this section is obviously sarcasm, but only just.  The only other reason I could imaging EA thinking it was a good idea to effectively throw some red meat in front of legislators keen to declare lockboxes gambling targeted at children is that they believed that the current pandemic and political unrest would provide sufficient cover for their plan… their plan to target lockboxes at children.

This is so dumb, like a dumb sandwich with a side order of dumb and a 16oz cup of dumb to wash it all down level of dumb, that I had to stop and check other sources to make sure this wasn’t a hoax because somewhere in the back of my head something was saying that even EA could not be this dumb.

And yet, here we are.

I mean sure, I guess that the ESA declaration on lockboxes last year, who among the signatories you will find EA, didn’t specifically say that targeting children was bad. But I guess I didn’t think that needed to be said.  As I wrote a year ago, this is how you get your industry regulated.

Honest Game Trailers Battle for Azeroth

Honest Game Trailers is back with a stab straight at the heart of World of Warcraft and the Battle for Azeroth expansion.

Honest Game Trailers tends to hit a little harder than the movie side of the house, but this one hits hard enough to leave a mark.  Still pretty funny, but oh so very honest.

Quote of the Day – Social Gaming in Hindsight

A lot of people now equate ‘game on Facebook’ to ‘spammy piece of shit,’ which I don’t think is an unfair or inaccurate estimation of the situation

Scott Jon Siegel, quoted at Gamasutra on social gaming

Gamasutra is moving into one of the things they do really well, which is looking at how things unfolded in some aspect of the gaming industry in hindsight by pulling in key players and getting them to talk about their experiences.

The topic of the moment is social gaming… which pretty much means games on Facebook… and articles like the one above are starting to show up to examine the phenomena.

Of course, it is tough to pick just one quote out of that article.  Gems abound, such as:

any Facebook game he tries will be poorly designed, lack invention, try to trick him into spending money and spamming friends, and start emailing him regularly without permission

And the especially damming:

You had a huge population of product managers, game designers, and developers making games that they themselves didn’t like

You hear a lot of “game studios are businesses” and “they have to make money” when anybody complains about monetization in games.  Those sentiments are true enough, if not exactly a defense against any particularly odious money making scheme.   But when your studio becomes all about the money and cashing in and being the next Zynga, well, something is wrong.

And a lot of the blame in the article goes on Zynga, both for their questionable business practices as well as for their huge initial success attracting copycats and wooing Facebook to tie themselves to the Zynga model.  In the end, so-called social gaming went from a giant cash cow, to a more modest one that now requires some originality to stand out.  You can still make money.  Look at Candy Crush Saga.

An interesting read, and one I am sure some people will take a great deal of satisfaction in.  “I told you so!” should spring to mind for some.

Additional fodder: These two videos about Cow Clicker and Age of Empires Online.

Extra Credit Question: Lord British was telling people they would be stupid not to make an MMO when World of Warcraft was the big, big thing.  He then jumped on the social gaming bandwagon and even attempted to hitch his star to Zynga at one point.  Now he has a crowd-funded project.  What does that say about crowd-funding?

Quote of the Day – Bored With All Games

Right now, I’m pretty bored with all games

-Mark Pincus, former Zynga CEO in a Wall Street Journal interview

On the one hand, his longing for the early days of FarmVille, to which he claimed to be “addicted,” is an understandable emotion, at least to me.  I certainly long to relive the early excitement of some games.

On the flip side… really, FarmVille is the pinnacle of your gaming excitement?

F-Ville

F-Ville

But I think it is clear from his history that Mr. Pincus was looking for a way to make money in life, not a way to make games.  I particularly like this old quote:

I did every horrible thing in the book, too, just to get revenues right away. I mean we gave our users poker chips if they downloaded this Zwinky toolbar which was like, I don’t know, I downloaded it once and couldn’t get rid of it

Yeah.

Well he made money and left his mark on an industry.  I still wonder what Lord British thought we was getting into before Zynga pretty much fell apart.

Hat tip: Game Politics

The Zynga Business Plan Moves Forward

My daughter and I were watching Spongebob together when we saw a commercial for this:

Hungry Hungry Herd

Technically, it is not a simple rip-off of some other company’s idea, the classic Zynga approach, because Hasbro owns Hungry Hungry Hippos, and Zynga and Hasbro are in bed together on this one.  But it certainly feels like a poor recycling job to me, with 50 Farm Cash thrown in as a “Digital Value for Parents Inside!”  I suppose at least they are pretending to feed adult addiction to the game rather than overtly suggesting the kids go log on and play.

Of course, in looking this up, I found that Hasbro and Zynga have recycled a few other classic games with a FarmVille theme.

I would add that there is even a CityVille version of Monopoly… but what brand hasn’t gone for their own version of Monopoly at this point?

With the Empire Crumbling, What of Darth British?

Zynga’s Emperor Palpapincus had only just recruited Lord British, turning him into Darth British (yeah, I decided to go with that just to keep things simple), with the promise of teaching him the dark arts of monetization and giving eternal life to half-baked cow-clicking games.

You’re right Mark, these helmets are great!

In the words of recently turned gaming jedi:

“Not just Zynga’s, but lots of social games use monetization strategies that, as a hardcore gamer, I find offensive, frankly,” Garriott admits. “I really don’t like games that constantly pester me to pay. I find it radically interferes with my suspension of disbelief. So, I’m devoted in the Ultimate RPG game to finding novel monetization strategies that don’t offend me like some of these do. Yet, it’s still really important to learn those lessons, and there’s no better place to learn them then by having Zynga as a partner.”

Richard Garriott de Cayeux (Darth British), on his partnership with Zynga

How often has a hero fallen in an attempt to learn the tricks of his foe by becoming what he opposes?  It certainly seems to come up a lot in juvenile pulp novels, so clearly it is a menace.

Failing to heed the warning of… well… many people… that once you start down the dark path with Zynga, forever shall it haunt your resume, the newly minted Darth British swore fealty to a new master.

And then, as the recruitment of this gaming luminary was nearly complete, Zynga totally took a dump on the living room floor.

There were $52 million in losses, layoffs, and the whole “EA is pissed and coming to sue you” dimension to what can only be seen as a setback for the Zynga empire.

Emporer Palpapincus issued a statement declaring, “While the last several months have been challenging for us, Zynga remains well positioned to capitalize on the growth of social gaming.”  He was then heard to mutter something about the second FarmVille being “fully operational” and there being “no civility in gaming, only ARPU” as he stalked off.

Which leads us to the next cliff hanger.

What course will Darth British choose?  Is he in too deep?  Has he signed in blood?  Has he committed his Ultimate Collector and Ultimate RPG to the fires of the Zynga sweatshop?

And is it ironic that EA, who he was totally trying woo… at least in the press… not only thwarted his Ultima aspirations, but has taken up arms against Zynga?

For whom will our hero(?) show a fondness next?

Question of the Day – What Will Lord British’s Sith Name Be?

The more I think about this, the more the Anakin Skywalker / Richard Garriott de Cayeux parallel fits.

So here we are.  As I posted yesterday, Lord British acknowledges that Zynga is evil, or at least really annoying.  And since they are annoying not only purpose, but to their own material benefit, how does one distinguish that from evil? (See Tobold definition.)  And what is the Lord British response?

I’ll use this knowledge for good!

Knowing the truth, and even acknowledging it publicly and repeatedly, Lord British has still partnered with, and has been accepted as the apprentice of, a card carrying Sith Lord, the man who has admitted in the past that the ends clearly justify the mediocre means (the ends being increasing his wealth and power, as opposed to, say, making good games), Darth Pincus.

(Not to be confused with Greg Pincus, though the methods may sound similar.)

In the words of Lord British, when reflecting on the evil of Zynga:

Yet, it’s still really important to learn those lessons, and there’s no better place to learn them then by having Zynga as a partner.

Holy crap!

As a rabid consumer of crap science fiction and fantasy in my youth… and my relative youth… and, well, into middle age frankly… I know that this can only end one way.

Offensive monetization strategy? Sounds great!

So the immediate next question for me is, what name will Darth Pincus bestow upon his new apprentice?

And here is where things get a bit fuzzy, as the whole Sith naming structure is pretty opaque to me.  Do they have some deeper meaning?  Are they some sort of subtle mockery of their past, pre-Sith life?  Are they just supposed to sound badass so as to strike fear into their enemies and make it easier for movie goers to figure out who the bad guy really is when they are off screen?

So I can only guess how Lord British will be restyled once his transformation has begun.

Darth BritanniaVille?

Darth CosPlay?

Darth SoyuzVille?

What do you think it will be.  Who will rise up to cast down Darth Pincus and redeem our misguided hero?  And will George Lucas get involved somehow and screw the whole thing up?

This whole thing needs a web comic or something.  And a better version of Darth Vader’s head pasted on Lord British.  I was short on time before work this morning.

Quote of the Day – Lord British and a Fondness for Zynga

“Not just Zynga’s, but lots of social games use monetization strategies that, as a hardcore gamer, I find offensive, frankly,” Garriott admits. “I really don’t like games that constantly pester me to pay. I find it radically interferes with my suspension of disbelief. So, I’m devoted in the Ultimate RPG game to finding novel monetization strategies that don’t offend me like some of these do. Yet, it’s still really important to learn those lessons, and there’s no better place to learn them then by having Zynga as a partner.”

Richard Garriott de Cayeux, on his partnership with Zynga

I suppose we will see who ends up corrupting/influencing who in this partnership.

How are things with Mark Pincus?

Lord British and his company, Portalarium, teaming up with the foundering “Ville” magnate made the news a while back.  I hope he learns the right lessons for his Ultimate RPG.

I guess he must be pretty happy now that EA and Blizzard “let” Zynga have the casual market… such that it is.

Lord British and Zynga – A Match Made In…

I am really having trouble completing that sentence… CrazyVille?

All systems go!

So, according to a very short piece at Gamasutra, Zynga, whose wave of mindless click games has crested and begun crashing to the point that it is bringing Facebook down with it, and Richard Garriott de Cayeux, the once mighty Lord British, who is getting pretty deep into the “what have you done lately?” column these days, are teaming up around the Portalarium game Ultimate Collector to bring it to Facebook, Zynga’s new self-run platform, and to a TV show hosted by Garriott de Cayeux himself?

My first thoughts were “April Fools,” followed quickly by “rebound affair after being jilted by EA and EA rubbing his face in it.”

But I think I have to go with this response:

In what “Ville” do you think this belongs?  And where does his Ultimate RPG end up living?

Zynga and Martha Stewart – Two Brands Racing to Jump the Same Shark?

I really just don’t know what to think of this.  It is like I don’t want to see it, yet cannot look away.

Martha Stewart comes to CastleVille!

A bit more information is available at GameInformer,  where I first saw this story.  But what else really needs to be said.  I unblocked CastleVille on Facebook just to go see if it was true.

All that is left is the discussion as to who is benefiting the most from this relationship.

On the bright side, I suppose I should be happy that they are being up front in making it clear that Martha is somebody distinct from the group of people you know as your friends.