As it turns out, all of that firestorm about Star Wars: Battlefront II did not change EA’s mind. Electronic Arts was fine just staying the course and going all-in on pay to win in the name of boosting revenues. They were willing to move the dials some, but actually turn it off? Nah!
I don’t directly have a horse in this race since I’ve written off EA as a horrible company and don’t give them money in any form any more, but I figured I ought to follow up last week’s post and also note the state of affairs so I can come back to it a year from now and see how things played out. Also, my daughter, cringing at my childish artistic efforts, made me a new “EA is Hell” graphic for such posts. I’d feel bad not using it.
Anyway, as it turns out Disney had to step in and yank EA’s chain to get them to stop shitting all over the Star Wars franchise just before a big movie launch next month. So I suspect we won’t see EA suspend their temporary moratorium on predatory practices and straight up pay to win until Star Wars: The Last Jedi makes its billions in screen revenues and toy sales.
Then there was the analyst who, displaying all the depth the profession is known for, like a true Scooby-do villain, blamed the whole fiasco on “those meddling kids,” in the form of Reddit and a momentarily not subservient gaming press. Can’t they see that EA needs that extra revenues to stay alive? Games are so much more expensive to make these days, or so we’re told, so if gamers can’t be milked for more revenue the whole industry will collapse.
Oh, wait, EA says that shutting off its Star Wars Battlefront II whale exploiting program won’t affect earnings. So which is it? Are these all a necessary evil in order to ensure games keeping getting made or just another unconscionable way to boost revenues?
Anyway, all of that nerd rage has buoyed the FIFA fan base to demand EA fix the exploitative nature of that franchise as well, to which I can only respond with a hearty Nelson Muntz “Haw, haw!”
Or I would if this sort of thing wasn’t on the rise everywhere it seems. Your dollar votes make this possible. I know, we all just want to play our video games with our friends, and it is easy for me because EA literally makes no games right now that I care to play, but at least give this some thought now and again will you? Spending $60 on the box for a game that contains a blatantly, unarguably vulgar straight up pay to win mechanic just makes that more likely to happen again in the future, even if you don’t participate in the most crass aspects of the money grab.
Did I get enough adjectives in that last paragraph? I think there is room for a few more. Would more change your mind? Or are you just going to buy the games anyway? You’re just going to buy them anyway, aren’t you? Well, don’t say I didn’t warn you way too late!
Meanwhile various small time government officials are trying to ride this storm for some publicity. The Nosy Gamer has a post about some of this. The gambling commission in Belgium, a French senator, a Hawaiian state representative, and now a state gambling commission in the Australian state of Victoria have weighed in, all looking to play this for some press to further their careers.
I mean, I have some mild hope given the direction some of this is going. There seems to be a line of thought that random chance plus real money alone is sufficient to declare something, if not real gambling, at least a predatory practice that targets the young, without having to open the can of worms that would come from declaring virtual goods to have real world value.
But even with virtual goods being worth cash money, the whole idea that random chance and money are predatory causes me to see how this could immediately bleed over into collectable card games (I don’t care if adults play Magic: The Gathering, it is still viewed in the mainstream as the domain of 13 year old boys, while the Pokemon TCG is straight up aimed at kids), baseball cards, the gumball machine in front of the drug store that drops out random toys in little plastic capsules, and McDonald’s Happy Meals.
There is a long and lamentable history of laws being written with a specific intent and then being expanded to include semi-analogous but never intended scenarios. If “money + chance + children” is predatory do you have a green light to sue McDonald’s if you don’t get the right Star Wars toy in you Happy Meal? I’m sure some lawyer will take that case and try to make new law if you’re willing to pay his many billable hours and expenses.
Anyway, the potential for a law that might get expanded into various other venues will cause a cross-industry alliance against any such changes to be formed. They will battle directly by making up numbers about how many jobs would be lost by such regulation and promises of self-policing in the industry while at the same time innocuous sounding industry groups will donate to the campaign funds of politicians… or directly to politicians… to sway their minds and soon, if EA can keep itself from publicly shitting the bed again for just a little while, the whole issue will disappear.
So that is my call. Ain’t nothing going to happen and a year from now the status quo will still be in place. I mean, maybe EA won’t be trying to sell its pay to win so egregiously, so there will be a small win in that. But that will have been accomplished through direct economic pressure. No legislation or regulations will have been passed in any but the tiniest of jurisdictions.
Yes Gevlon, I read your post. I disagree, if only because I cannot imagine the systems in the US and the EU working with such haste. The EU only gets itself in gear if it thinks it can milk US companies like Google and Apple to punish them for being better at what they do than their European counterparts. Somebody will point out that any changes won’t just hurt EA but Europeans as well and that will be that. And in the US… well, the NRA and its congressional puppets have been reading from the “video games cause gun violence” script for years and that hasn’t changed anything of substance. What chance does this have?
Anyway, we shall see. If I remember I’ll make this one of my predictions for 2018. I need to start thinking about that.
Until then I’ll go back to playing World of Warcraft, at least until they start selling mythic raid drops in loot boxes for cash. After that it will just be Pokemon for me I guess. Nintedo would never do this, right? And they’re going to announce a Pokemon Diamond & Pearl remake next year as well, right? Right?