Tag Archives: Friday Bullet Points

Friday Bullet Points about Minecraft

It has been just over four years since Microsoft paid Markus “Notch” Persson 2.5 billion dollars for Mojang, the company he founded.  Of course, what Microsoft was really buying was Minecraft.  Notch had been forecasting doom when it came to Microsoft’s plans for Windows 8, but it turns out that a couple of billion dollars can change your mind when it comes to monopolistic practices.

Notch said at the time that the deal wasn’t about the money.  And I am sure he was right.  It is never about the money, it is about what the money can buy.

Anyway, four years down the road and it seems like Microsoft hasn’t managed to screw up Mojang and Minecraft.  I was concerned at the time as there is a long history of big companies buying small studios and then destroying them by not understanding what they really bought.  But Microsoft has managed to avoid that fate, in large part I imagine because they have mostly left Mojang to focus on what it does best, while pushing a few smart ideas of their own that their size and muscle allowed to be a success.

There has been some news out about Minecraft this week, which I am going to mix in with a couple of items of my own for a list of bullet points about Minecraft.

  • A Lot of People Play Minecraft

In a recent interview the head of the Minecraft business group at Microsoft, Helen Chiang, said that more than 90 million people play Minecraft every month, up from 74 million at the start of the year, and more than 150 million copies of the game have been sold, up from the 100 million mark back in mid 2016.

This is no doubt related to the fact that Minecraft is available in some form on a lot of platforms.  I was going to compare to The Elder Scrolls V: Skyrim for most platforms supported, then I saw Minecraft was available on things like Apple TV and the Nintendo 3DS and started wondering if we were getting into Tetris levels of platform support.

  • No Minecraft 2

Also in that interview the question of a sequel came up and the idea of a direct sequel for the core Minecraft product was dismissed.  Microsoft gets it.  If you have a popular product with 90 million people playing it every month, you don’t yank the rug out and force them to decide between what they currently enjoy and some new item.

While Club Penguin didn’t have that level of popularity, things would have likely ended better had Disney not tried to force its player base onto the now discontinued Club Penguin Island.

So while Microsoft will use the Minecraft IP for other games, it won’t try to replace the core game.

  • Minecraft Dungeons

And speaking of using the Minecraft IP, at MineCon this past weekend a new spin-off was announced in the form of Minecraft Dungeons.

Described as something of a cross between Minecraft and Diablo, this will be a multiplayer dungeon crawl experience.  I have actually wondered about a Minecraft dungeon crawl experience in the past, though I would like it to be in the world where I can also build stuff.

Here is the trailer:

This could be interesting if done right.

  • Minecraft Realms

Not in the news, but something I want to mention as an item Microsoft got very right.  Part of what Minecraft does well is a shared experience.  You can play with your friends.  Minecraft is a power in online gaming that people often don’t even consider.

For a long time there was a plethora of third party hosting services for Minecraft and then Minecraft RealmsRealms didn’t offer any of the customization options that the third party hosts did and was much more expensive to boot, at least if you just wanted to play with a few friends.  It was pretty much a non-option when I first went looking for a place to host our Minecraft world.

Somebody at Microsoft figured out that if they couldn’t do quality when it came to features, they could easily do quantity based on a much lower price.  So they dropped the price and added in support for the various editions of the game, and kept it all easy to manage.  The UI for Realms is built into the Minecraft client.

You still can’t run mods and such, but for $7.99 a month it is an easy, no hassle way to put up an invite-only world that you and your friends can use.

It sure as hell was a better plan than that whole Mineserver fiasco.

  • Cuteness Overload

Also announced at MineCon was some of the plan for the next Minecraft update, which will be version 1.14.  Core to this will be Pandas.  There is a video.

There are also new NPCs planned, called pillagers, but this will be known as the panda update.

This is the sort of thing that will keep people coming back to Minecraft.

The MineCon announcement summary has been posted.

Friday Bullet Points from New Eden

Time for a Friday catch-up post, this time focused on EVE Online.. with a few items I won’t roll together a post for yet feel I should mention.

  • Pandemic Legion Escapes!

The bubble camp in failed to hold back an organized breakout in UALX-3.

The location of the camp

After several days of feeding TEST and the Legacy Coalition dreadnoughts and subcaps, the fleet trapped by the initial Keepstar fight in UALX-3 finally got its act together.  A subcap force cleared the area early on the 25th, allowing most of the capital force to log in and jump out, denying TEST further easy kills.  The full story, complete with video, is up over at INN.

Of course, over on Reddit, where TEST and Brave had been smugging hard in /r/eve, the tables turned as the formerly trapped returned the favor with a savage mocking of their own, made all the worse by the /r/eve moderators being on strike and only removing TOS violating posts, as opposed to their usual effort to trim back repeats and low effort bad posting.

  • More Keepstars In Peril

The war continues.  While the Legacy Coalition was sitting at their camp to try and keep the northern fleet from being a fleet in being, the Imperium moved back north and resumed its grind against the foes up there.  One Keepstar went down without a fight last night (more on that in another post) and one is set for its final timer later today tomorrow.

  • New Referral Program

This has been in place since early in the month, but I thought I would mention it here.  I stuck it in the position where you put the weakest item on your list, which is to say neither first nor last.

Earlier this month CCP announced an updated/changed/new referral/recruitment program, the details of which are here.  Structured like an event for The Agency, you can accrue better rewards by recruiting more people to the game, including special ship SKINs.

Are you recruited or have you been recruited?

All of this hit with the usual damp squib effect for which CCP can be famous.  The forum thread about it accrued a long series of “fix my thing!’ posts and other complaints about the game, not one of them new.  The video released to push recruiting also had its detractors.  It certainly didn’t feature much of the game, with the whole thing feeling more like a Farmer’s Insurance ad.

The old recruitment links have been migrated to the new system, though I am not sure that will help me.  I’ve had a recruitment link up at the bottom of the side bar over on EVE Online Pictures for more than five years, have had people click it and tell me they have subscribed, and have never received any reward or notification.  So my own reaction to the program was cool as well.

  • Alliance Tournament Starts Tomorrow

The annual Alliance Tournament kicks off tomorrow, speaking of things to which my reaction has always been a bit chilly.

Episode XVI – EVE NT Takes Over

I tend to be a purist about EVE Online.  In my world view, everything that affects the game happens within the game on the single server which we all share.  So an e-sports event, with a set of arbitrary rules, which only certain elites can join in on, that takes place outside of the game, and which rewards the winners with PLEX and special ships that come back into the game, is contrary to the spirit of the game in my view.

Also, EVE Online is difficult to watch on a stream if you want to get a good sense of what is really happening and the volunteer commentators… can vary in quality.  Not everybody can be Elise Randolph or Jin’taan’s tie.

But some of the kids seem to like it and certain groups pretty much fold up shop to concentrate on it every year.  I am surprised there is a war on currently, as I have no doubt key people are fully invested in it.

Anyway, the first rounds of the Alliance Tournament start tomorrow.  There is a detailed Dev Blog up about the event, with links out to all the information you need.  There is also a site setup where you can see all of the pending matches and make your own predictions, and INN has a post up with the prize ships and a last minute rule change.  The matches themselves will be streamed on the CCP Twitch channel throughout the weekend.

While CCP is providing the prizes as usual, this year also marks the handing over of the running of the Alliance Tournament to the staff at EVE NT, who will be streaming the event from their studio.

Addendum: Four teams are out of the event, so four other teams get a pass in the first round.

Friday Bullet Points Gaze into the Future

Another Friday where I have a few items that I could probably force into full length posts, but I just don’t have the stamina to get there.  So I will pack them into one post.

Truth in Advertising?

There was a recent Star Citizen weekly update from RSI that seemed to unintentionally confirmed my suspicions.

It barely feels like it has been 25 years

The update itself was a lore item about some in-game entity celebrating its 50th anniversary, but the first glace at the top of the message made me wonder if they were admitting it was going to take 50 years to get where they plan to go.

Apple and OpenGL

One tidbit that came up at Apple’s World Wide Developers Conference was the plan to deprecate OpenGL support with the Mojave release of the MacOS and in iOS 12.  This led to a panic about there being no more video games on the Mac.

I haven’t been to a WWDC since 1995…

OpenGL has been around for a long time and, among other things, its openess helped nVidia get in and dethrone 3dfx Interactive and their proprietary Glide API back in the day.  And deprecate doesn’t mean pulling it out wholesale.  It will still be there for a couple of years.  But if you find a problem or need an update, Apple isn’t going to help you.

Still, Apple will drop it eventually.  Past history says that will probably get announced in 2020 or so.  Apple would like you to use their Metal interface instead, and some companies have support for that on the way.  You can use Metal with World of Warcraft currently if your hardware and OS are current. (And probably should use it, as it fixes a crashing issue with WoW.)  But if you are a serious PC gamer you probably have a Windows partition on you Mac, if not a Windows machine already.

Blizzard and Diablo IV

It was noted that Blizzard had posted a job listing looking for a dungeon artist for an as yet unannounced Diablo project.  This led to a hysteria of complaints and the projection of personal feelings onto the idea.  Just Google “diablo iv” and look at the headlines. (And yes, I am going to call it Diablo IV at this point.)  Everything from “when are we going to get it?” to “Oh lord, no!” pops up.  So I figured I ought to note this as the week the controversy began.  We know nothing so far, but some people are already angry.

I for one welcome our new demonic overlords.

Despite the one-two punch of the auction house and the horrible itemization (the latter which I remain convinced was there to drive you to the auction house), Blizzard eventually got the game in order by killing the auction house and fixing itemization, making Diablo III a pretty decent game.  The “always online” bit is still annoying, but Blizz is hardly alone in demanding that.  And they have continued to tend the now six year old game, which is more than they ever did for Diablo II.  By any practical measure the game is a success and warrants a sequel. (It sold lots of copies on the PC and consoles.)

Hopefully Blizzard will run with what they have learned and stick with the roots of Diablo as the foundation for the next game rather than, say, making it a Battle Royale title or something.

Minecraft Subnautica

On a closer horizon, the Minecraft Java Edition 1.13 release, the Aquatic Update, looks to be slowly making its way to us.

Under the sea…

The update entered pre-release at the start of the week, whatever that means, so I think we should be getting the official release soon.  I have actually been avoiding our Minecraft server, knowing that I’ll want to go play when this hits.

Free Games for Amazon Prime Subscribers

In yet another benefit for Amazon Prime subscribers, you can now download any of five free games before the end of June.

Amazon Prime benefits

The games are Tumblestone, Treadnauts, Strafe, Banner Saga, and Banner Saga 2.  You need to have the Twitch client to download them (the Twitch client is what the old Curse client became when Amazon bought Curse… and Twitch) and you need to have linked your Twitch account to your Amazon account.  This sounds like a recurring deal, so there will likely be more games in the future as the Amazon Prime largess train continues on.

As an aside, the first version of this Amazon post I saw said it was six games.

Is it five or six?

However the image only shows five games and I didn’t click on the link until later, so I don’t know if there was a sixth game at one point, if a sixth game was planned but was removed and the word didn’t get out, or if it was always five games and somebody just messed up.  (h/t to Corr who first linked this to me and who had that second image handy.)

Pokemon Zygarde Download Event

Despite the impending end of Pokemon on the Nintendo 2DS/3DS, download events continue for the current core RPG titles.  During the month of June in the US you can go to your local GameStop for a download code for a shiny Zygarde.

Zygarde

This event is only for Pokemon Sun & Moon and Pokemon UltraSun & UltraMoon.  Instructions for claiming the legendary Pokemon are available at the Pokemon site.

Friday Bullet Points Dipped in Nostalgia

It is raining again… which is a good thing in California… and a spate of different things have rolled across my screen, all of which interest me but which don’t quite warrant a full blog post yet, so we’re back to Friday bullet points.

Age of Empires Restrictive Edition

I was keen as mustard when it was announced last June that Microsoft was working on a remaster of the original Age of Empires.  While I was always more of an Age of Empires II – The Age of Kings fan… and I own the remaster of that already… I was still in for the original.

Age of Empires

After a long stretch of silence, there was finally some news about the game.

On the upside of things, the remaster will be available come February 20, 2018, so it will be here soon.

On the down side, the game will ONLY be available through the Microsoft Windows Store.  Leaving aside the whole “I don’t need another goddam Steam clone” and my lack of trust in Microsoft, the store itself tells me it won’t be available until the end of 2018 and that it won’t run on my device.

Also, it may require certain hardware

So I guess that pretty much lets the air out of any Age of Empires nostalgia I had as well as being a bad sign for any possible hope I had in their whole Age of Empires IV plan.

Rift’s Prime Number

From there we head over to Trion Worlds where their 2018 Rift On! producer’s letter.

Not a dye nor a floor wax

Trion looks to be eyeing the green fields of nostalgia as well, taking a card from Daybreak’s deck and promising something called Rift Prime, a subscription only version of the game that will come with a fresh server, reduced cash shop options, progressively unlocked content, and NO lockboxes.

I have said in the past that the one thing that would surely get me to roll on back to Telara was a retro server of some sort, so this sounds like it might be the time.  The instance group in pre-Storm Legion expansion Rift was one of my MMO high points.  Still, there are some mixed messages.

We plan to present RIFT at its roots as much as is possible to do, and look forward to sharing details over the coming weeks. The PRIME server will progress at a faster pace than the original launch and will eventually come to an end in spectacular fashion.

So back to the roots is good, and I expect that the servers will have to progress… by which I assume they mean unlock expansions… more rapidly that than the first time around.  I am curious as to what the spectacular end will be.

But then there is also this to wrestle with.

As a small teaser of what’s to come, dynamically matching characters to their current zone’s level, dungeons dropping loot specific to your character’s true level, caps on the number of professions available to a single character, and participation awards that carry over to your characters on existing servers.

Many upcoming live content changes that apply to existing servers will also apply to the new PRIME server, assuming they’re not restricted by progression locks.

That doesn’t sound very much like Rift at its roots.

Anyway, the current time frame is “spring” for Rift Prime which, as we recall from the Landmark launch, extends out to the first day of summer in the back half of June.  Syp goes on about the Rift Prime server idea at length, but I am waiting for more details before I crank up the thousand word minimum post-o-matic opinion machine.

Legendary Pokemon Return.. Again

It is an even numbered year so Nintendo is having Pokemon events to give away legendary Pokemon.

Didn’t we just get some of these?

Getting people to come to events to make Pokemon a more social game has always been part of the Game Freak/Nintendo plan, but didn’t we just spend 2016 having monthly legendary events?  And isn’t the ability to catch a bunch of these part of the sales pitch for Pokemon UltraSun & UltraMoon?

Oh well, if you missed out and don’t have the wherewithal for end game Pokemon, another series of events are coming for 2018 starting with a Dialga and Palkia event in February at your local GameStop.  In order to participate you must have a copy of Pokemon Sun, Moon, UltraSun, or UltraMoon.

Also coming up in February for Pokemon nostalgia buffs is Pokemon Crystal on the 3DS Virtual Console.

More on the Expense of Video Games

In something of a follow up on the raging discussion back at the end of November about how expensive it is to make video games, Raph Koster has returned with a new presentation and discussion about the cost of making video games.  So more charts and graphs and a list of suggestions await.  If nothing else you can bask in how little we pay per kilobyte of video game software these days I suppose, a measure which makes those old 143KB Apple II floppies seem like something of a gold mine.

Where Have All Our Video Cards Gone?

And finally, we can wistfully recall the glory days when we were able to go down to Best Buy and purchase a goddam video card.  Ars Technica has an article up about how all this Tulip bubble crypto currency boom is soaking up all the high end video cards.  I guess I will be stuck with a GeForce GTX 960 until this whole thing collapses.

Anyway, those were my bullet points for the week.  If you want more there are some over at Endgame Viable, most of which are not duplicates of items on my list.

Friday Bullet Points – Names and Prices and Gambling

It is Friday and, while I have posts that I could put up today, I wanted to cover a few small items that popped up this week, if only to write them down for discussion later.  As usual, just marking the dates with a bullet point post.

King of the Kill Dethroned

In a surprise move… to me at least… Daybreak announced that their battle royale game H1Z1: King of the Kill, already under pressure from hot new contenders like PlayerUnknown’s Battleground and Fortnite, decided that one of the things it needed to do was simplify the games name.

So they cut one side of the colon.  The side with what I sort of considered the actual name.

The game is now simply called H1Z1.

H1Z1 – October 2017 logo

Back where we started in 2015 when there was only one game with two modes and a single name.   Only the other mode is now Just Survive.

H1Z1 2015 Logo

Daybreak gives a several dubious sounding reasons for the change, ending on what was likely the real answer”

…having the word ‘Kill’ in the name of the game can be limiting with some global audiences…

I have to admit that I cannot, off the cuff, come up with a widely successful game with “Kill” in its name.  Maybe they’re right.

Of course, none of that changes the fact that the two titles mentioned above are eat H1Z1’s lunch, that the game is still in Early Access after saying it would be released last year, and the planned console port is still just a wink and a promise.

Oculus Price Cut

Facebook announced a price cut for the Oculus Rift.  The unit, which started off at $599 back in the day, will now be $399 and include the Touch controllers as well, at one time additional cost items.

That is a better price, though I am still in the boat of having to upgrade my PC first to be able to support their VR implementation.  I am at the very minimum spec for the Oculus Rift, and we now how well minimum specs work out.  And there still isn’t a must-have game or app out there to push me forward.

Facebook also announced the Oculus Go, priced at $199, but then didn’t say much about what the hell it actually was.  According to the Game Informer post linked above, the Go unit is stand alone and comes with one controller and a lot of promises.  So I am not sure what that even means.  Can I watch movies on it?

Empires of Kunark Still Half Price

Back to Daybreak, where the Norrath titles are in the middle of their annual expansion run up.  I’ll probably compare and contrast the pre-order offers at a later date.

But as part of that both EverQuest and EverQuest II put last year’s expansion up for sale at half off the original price for a limited time.

Empires of Kunark – Half Price through Tuesday

If you wanted to get all of the goodies that came with the more expensive packages… well… they are less expensive now, though you don’t get any price credit for having bought the base package it seems.

Half Price Pricing, Buy or Upgrade

As usual, being a subscriber gets you an additional ten percent discount.

Lockboxes and Gambling

This has been going around due to a petition to the UK government to declare lockboxes a form of gambling.  This seems silly to me as lockboxes do not meet the required win/lose scenario of gambling.  You always get a prize.  That it is not the prize you wanted is irrelevant and you don’t get to claim that virtual good have no value if you only mean the ones you don’t like.

Anyway, fellow bloggers have weighed in on this:

The above doesn’t mean I like lockboxes, and I certainly don’t spend my money on them.  I think they are a predatory device that plays to the same weaknesses that gambling does.  They just aren’t gambling any more than Pokemon cards or the gumball machine at the grocery store.  Chance alone does not make something gambling.

Meanwhile devs offer responses as to why they use lockboxes.  Spoiler: They have families to feed, so are apparently absolved of any moral issues.

Meanwhile, Activision has patented a system to punish you for not paying to win, which can include buying lockboxes, so welcome to reality.  Good luck playing for sympathy with that on your side.

Friday Bullet Points – Financials Time

August, being the second month of Q3, is the herald of the Q2 financial results.

Activision Blizzard – Q2 2017

The quarterly results for Q2 2017 were out last week for Activision Blizzard.  Blizzard remains the big money maker in the A/B/K company mix.  You can find the data over at the company’s investor relations site.

Activision Blizzard Q2 2017 Financial Results Presentation – Slide 11

In the details the company reports that the Legion expansion continues to out perform the Warlords of Draenor expansion, which isn’t too surprising, given that players finished up the latter content and left in droves such that the company stopped reporting subscription numbers.

Apparently unhappy with monthly average users, MAUs, they also dropped a Daily Average Users claim, DAUs, on the report as well.  I am not sure why they felt the need, the nonsensical MAUs didn’t really need propping up so far as I could see, but maybe there was some empty space on the slide they felt they needed to fill.

Overall though, Blizzard remains the consistency champion in the company.  The mercurial Activision will blitz past it on quarters where it has a big release, but Blizzard delivers quarter after quarter with much less fluctuation.

SuperData Reasearch – 2017 So Far

I post the monthly chart from SuperData Research on the theory that even data of dubious completeness can be of value if collected consistently over time.  One problem is that the charts are just rankings and do not include hard numbers, so one cannot know how much weight to give the bottom half of the chart, the only portion that tends to change from month to month.

SuperData has thrown us a bone on that front with a six month roll-up chart for 2017 so far.

SuperData Top Ten – First Half of 2017

This gives a somewhat better idea of who is in it for the long term as the sudden blips due to updates or promotions get ironed out over time.   World of Warcraft seems pretty secure in the fifth spot on the PC front, while CS:GO is on the cumulative list even though it dropped off the top ten monthly list last time.

On the mobile front, neither Pokemon Go nor Candy Crush Saga make the cut.

This chart isn’t up on the SuperData Research blog.  It went out to people who are on their mailing list along with another chart of data tidbits and an invite to download the associated report.

SuperData First Half of 2017 Highlights

Mobile is the largest digital platform, but League of Legends on the PC remains the biggest game.  Also, they could only come up with a big number for VR by projecting forward to 2020.

NCsoft sees Lineage Slump

NCsoft financials tend to be pretty predictable.  The 1998 title Lineage will be the big earner, the further we get from an expansion release, the lower the Guild Wars 2 revenue will be, and there will be that game we’re all pretty sure is going to get shut down because it has slumped so bad that it stopped getting its own chart.

But Q2 2017 changed things up. (Report available here)

NCsoft Sale by IP – Q2 2017

Okay, sure, GW2 is tracking to form, and has an expansion on the way, and we’re still pondering the future existence of WildStar, but the change with Lineage is nothing short of shocking in the context of the company’s history.

As it turns out, the only thing that can kill Lineage is Lineage.  Lineage is tanking because NCsoft released a mobile version of the game, Lineage M, which they track under “mobile games,” a category which is suddenly number one on their list.

And with that, the majority of the company’s income still comes from a Korean audience playing a variation on a 1998 title.

 

Friday Bullet Points for a Warm Spring Day

Well, it has been warm in Silicon Valley this week, with temperatures up to 90 degrees at times.  After a wet winter that means that more than spring is in the air.  Pollen is a serious, palpable thing outside right now for those of us with allergies.  But a runny nose and a desire for some of those good old “makes you drowsy” allergy meds from my youth won’t stop me from at least doing a bullet points post.

Pokemon Go in the Grass

Bulbasaur knows what I am talking about!

Clearly in the spirit of my pain, Niantic is having a Grass Weekend mini-event for Pokemon Go.  Starting this afternoon and ending early Monday grass type Pokemon are supposed to be out in force.  In addition, lures dropped at Pokestops are supposed to last 6 hours rather than the usual 30 minutes.  Will that be enough to lure me out of the house?

Pokemon Sun & Moon Bean Collecting

Meanwhile, in Pokemon Sun & Moon, there is an in-game event around collecting Poke Beans at the Poke Pelago.  As with the Pokemon Go event, it runs until Monday.  The minimum and bonus thresholds have already been reached, so all you have to do to get some Festival Coins is register in the Festival Plaza, collect some beans, and then go back and update you status.  Details are at the link.  If you are a registered Pokemon Global Link player, you get double the Festival coins plus a level ball and some rare candy as well.

We’re well past the 6 million bean stretch goal…

Ashes of Creation Campaign Status

The Ashes of Creation Kickstarter that I wrote about earlier in the week seems to have hit the mid-campaign doldrums already.  After passing a million dollars in the first 36 hours, pledges have slowed down.  That is to be expected.  I will be interested if they have a mid-campaign plan after their very strong start.  Meanwhile, there has been some concerns about Intrepid’s Creative Director and CEO Steven Sharif and the depth of experience of the Ashes of Creation team.  Sharif has responded via an interview with Massively OP.

Activision Blizzard still Touting MAUs

The Activision Blizzard first quarter results were announced yesterday.  You can find all the data, such that it is, over on their investor relations site.  Blizzard and King were tied as the first quarter net earning powers, with King ahead it gross revenue but Blizzard having a higher margin.

Revenues on Slide 10 of the investor presentation

And yet the big “we’re doing good!” metric remains Monthly Active Users, or MAUs.  I have griped before that MAUs are meaningless without context.  The fact that the two net earners have wildly different MAU numbers (41 million for Blizzard, or less than Activision, and 341 million for King) seems to require at least some details about their disparate business models.

Meanwhile, the report also celebrates Overwatch becoming Blizzard’s eighth “billion dollar” franchise, making me strain my brain to come up with that many.

  1. World of Warcraft
  2. Warcraft
  3. StarCraft
  4. Diablo
  5. Hearthstone
  6. Overwatch
  7. Heroes of the Storm
  8. Lost Vikings

They must be slicing and dicing what constitutes a franchise to get eight billion dollar earners… or Lost Vikings was more popular than I imagined.  Also, I would argue that WoW is a continuation of the Warcraft franchise.  But marketing will segment how they see fit.

Anyway, back to the land of Benedryl for me.