Tag Archives: leetUP

I Knew That Press Release Was Trying Too Hard

Yes, I know a lot of you were excited confused interested bemused suicidal … well, something… when I posted a snippet from a press release announcing  and addition to leetUP’s Awesomesauce.live event tour.  To recap:

LOS ANGELES – ATTENTION all giant robot-loving, D&D-obsessed, podcast-pirating, LARP-afflicted, zombie-slaying, cartoon-watching, bacon-eating people of the world -leetUP today announced that viral luminary Grace Helbig will be joining the “AWESOMESAUCE.LIVE!” 2012 fall tour.  The massive tour de force which Complex Magazine coined “Kevin Pereira’s Coachella for nerds,” is set to descend and ravage pop culture fanatics in 10 cities this fall. The YouTube darling hits the road for nine shows, beginning September 20 in Seattle with stops in Portland, Austin, Dallas, Boston, Philadelphia, Washington D.C., Madison and Chicago. (*Minneapolis excluded)

Well, sad to say, the tour appears to be going the way of Planet Michael.  From today’s follow up press release:

LOS ANGELES – September 19, 2012 – Due to conflicting promotional obligations from added markets for Kevin Pereira’s new Warner Bros. show, “Let’s Ask America,” the inaugural leetUP “Awesomesauce.Live” tour has been postponed. The interactive comedy variety show, which Complex Magazine dubbed “Kevin Pereira’s Coachella for Nerds” was set to descend upon and ravage pop culture fanatics in 10 cities this fall, beginning September 20 in Seattle, with stops in Portland, Austin, Dallas, Boston, Philadelphia, Washington D.C., Minneapolis, Madison, and Chicago. Pereira, who was to be joined on tour by a series of geeky celebs and interweb stars including Epic Meal Time, VJ Mike Relm and YouTube darling, Grace Helbig, assures fans efforts will be made to bring leetUP to a city near them as scheduling permits.

Said Pereira, “It was not an easy decision to postpone, but it’s the right one. We know our fans deserve nothing short of an over-the-top spectacle and we will deliver when the time is right. We are sorry for any temporarily broken hearts. Email us at iamsad@leetup.com and we will get back to you with digital hugs and gratitude.”  Promoters of the tour remain enthusiastic about leetUP “Awesomesauce.Live!” and are looking at dates to reschedule. “With the great success of the first leetUP in Los Angeles, we fully support and are looking forward to promoting dates in the future,” said Lesley Olenik, Talent Buyer for Goldenvoice.

Basically, “Hey, sorry guys, but we got a real gig.  Catch you later!”

Of course, the key item from the whole thing is this line at the very end:

Ticketholders can get refunds at original point of purchase.

Let’s face it, when somebody starts handing money back… like the way NCsoft is talking about with City of Heroes subscribers… the writing is on the wall.

Mene, Mene, Tekel u-Pharsin indeed.

When Press Releases Try Too Hard…

From an actual press release in my email this morning:

LOS ANGELES – ATTENTION all giant robot-loving, D&D-obsessed, podcast-pirating, LARP-afflicted, zombie-slaying, cartoon-watching, bacon-eating people of the world -leetUP today announced that viral luminary Grace Helbig will be joining the “AWESOMESAUCE.LIVE!” 2012 fall tour.  The massive tour de force which Complex Magazine coined “Kevin Pereira’s Coachella for nerds,” is set to descend and ravage pop culture fanatics in 10 cities this fall. The YouTube darling hits the road for nine shows, beginning September 20 in Seattle with stops in Portland, Austin, Dallas, Boston, Philadelphia, Washington D.C., Madison and Chicago. (*Minneapolis excluded)

I suspect that being old and no longer culturally relevant is the cause, but that paragraph has probably the opposite of its intended effect on me.  Or not.  I did, after all, post about it.

Of course, I am naturally suspect of anybody who feels they can use “awesome sauce” in a sentence in a non-ironic fashion.  It isn’t at quite the level of, say, “interpretive dance,” which has been proven by science to be only utterable with the intent of getting a cheap laugh, but it is clearly beyond the serious threshold.

Plus, is podcast-pirating even a thing?

Anyway, if this interests you, you can read more about it here.

I find it mildly amusing that neither LA or Silicon Valley are on the list of destinations.  No tech or nerd culture obsessed individuals in those places I guess.