Tag Archives: Star Wars: The Old Republic

SWTOR – Let the Hubris Commence

The Register reports that LucasArts is targeting 11 million subscribers for Star Wars: The Old Republic.

I wonder what prompted them to pick that number?  Could it be World of Warcraft?

As John Smedley said some time back, it is Star Wars, it should be huge.  Of course, he was talking about the failure of Star Wars Galaxies to become a market leader.

EA and BioWare: They aren’t aiming low.