I moan a lot about the price we pay… both in cash and annoyance… for games that go free to play. That is, in many ways, a reaction to people that seem to believe that “free” really means “free” and that there is absolutely no downside to dumping the monthly subscription model. I try to sum it up from time to time. But I still see plenty of people giving the free to play model unconditional their love.
That doesn’t mean I have left planet Earth however. I can see still the scoreboard.
The reality of the situation today is that, if you are a new MMORPG on the market, the barrier to entry for the vast majority of your competitors is pretty low. A couple games can get away with just a monthly subscription plan at this point. World of Warcraft, because it remains more popular than any five western MMOs you care to mention. EVE Online, because it offers an experience unlike any of its competitors.
But after those two, the market is pretty much free to play, with a few niche subscription model games hanging about. Darkfall stuck with the monthly subscription because it is a niche game. Camelot Unchained will have a monthly subscription under the current plan, but it seeks a niche and not market dominance as well.
So if you are going to go into the MMORPG market and you want the maximum number of players to play your game, free to play seems to be the only way to go.
Unless, of course, you are bringing a brand new experience to the genre.
I mean, if you have something that people will seriously want and won’t be able to get elsewhere, then there is your market advantage. If you believe in it, you can skip free to play and move directly to Go, collect $200, and get with the monthly subscription plan.
But you had better well and truly be right. Because everybody seems to think they have something special. And the last few who have put their money where their mouths were on being special enough to command a monthly subscription… SWTOR or Rift or The Secret World for example… had to retreat from those positions.
So if you have an MMORPG project under way and you are considering a monthly subscription plan as the sole method of playing your game, you gotta to ask yourself a question, “Do I feel like a special snowflake?”
Well, do ya, punk?
So it was a surprise to me yesterday when WildStar came out swinging with the monthly subscription model. Carbine has some interesting idea, but for the most part the game seems to be a mild remix of the same old thing. More evolution of the genre without any “secret sauce” in evidence. They left themselves a “free” fig leaf with CREDD. But if that makes a game free to play, then EVE Online is free to play as well.
Of course, I remain surprised that they are making this game as an MMORPG in the first place. The primary “win” for this game is to fill the demand for people who love The Elder Scrolls games and who want to play them with their friends.
In playing Skyrim, my biggest disappointment so far is that I cannot play this with Potshot and the rest of our regular group. My daughter, on watching me play, her eyes wide as she took in the scenery, asked, “Is this multiplayer? Can I play with you?”
So my first question is why this isn’t being developed as a 4-6 player co-op game in the style of Borderlands, with a ton of DLC to help finance things? I may be missing something here, but that seems like the win.
But no, it is going to go the MMORPG route. And the team has a reasonable tale as to why they feel it needs to be subscription, which I would sum up as “we don’t want to pollute the game with all the necessary evils that a free to play game requires in order to make money.” You should read that article in full and soak in what they are trying to say. It points at a lot of the things I complain about in free to play, and it is refreshing to see a developer in the genre admit that they might be an issue for some players. The usual line seems to be “suck it up.”
Maybe they are right in going that route. Certainly the franchise would not be enhanced by an in-game cash shop, crazy mounts, pirate hats, and lock boxes.
And maybe they can afford to. The Elder Scrolls is a pretty impressive franchise. That name alone should sell a lot of boxes.
And perhaps they have a plan. Maybe they are not shooting to eclipse WoW, but to meet a sensible goal that they know can sustain the business and let them keep the subscription plan that they feel best fits the tone they want to set for the game.
Or it could all be a crass attempt to grab as much cash up front as possible while keeping their servers from getting completely swamped on day one while they work on pink cow mounts, pirate hats, and “talk to the hand” emotes for the big free to play transition nine months down the line.
We shall see.
But the monthly subscription model appears to still have some adherents in the industry. Not everybody appears to have drunk the cash shop Kool-Aid.
Do these two games, WildStar and The Elder Scrolls Online, have something special? Do they have what it takes to sustain themselves on a monthly subscription model? Or are we just watching two more victims of self-delusion headed for a fall?