There were signs all over the place and our Slurpee cups were festooned with Zynga game graphics.
And each cup has a code on the bottom that you can use to redeem for various prizes; a special in-game item, a logo magnet for one of the three featured games, some game time cards, or a drawing for one of three T-shirts.
But wait, that is not all. I went to Slurpee.com to see what the prize deal was, and while some prizes are available via Slurpee points, other special in-game items are available with the purchase of other 7-Eleven products.
So if you are a compulsive FarmVille collector, you will have to get out there and start shopping at 7-11.
The good news is that your friends don’t have to buy these items for you and your friends can’t spam your wall every time they buy a Slurpee.
The bad news, for Darren at least, is that not all of them are available in Canada. Oh, and that while you can redeem the codes online, they only send you the code for your item through the mail. Prize fulfillment is not quite fully in the digital age yet I guess.
But when you’re all over 7-Eleven, you’re pretty much mainstream.