The Unblinking Eye is Watching You!

Daybreak Game Company now has a logo.

It follows you as you move about the room!

It sort of makes me feel like an angry owlbear is watching me.

They also apparently have a working domain at daybreakgames.com now and a new site that seems to be pretty much free of Sony or SOE mentions along with new terminology like Daybreak Cash rather than Station Cash.  It is like they are a real company now!

Addendum: There is also an interview with Smed about the site and logo update. It includes this:

The Daybreak logo was designed to reflect that brand, with a nocturnal aspect, (the owl’s eye), a technological aspect (the gear within the eye), and a more literal aspect (the “Daybreak” of a rising sun within the gear). The red, black, and yellow of Daybreak logo is starkly different from the familiar blue and white of the Sony Online Entertainment label, which might serve to emphasize a separation from the company’s past. Internally, Smedley said that separation has already happened.

Summarizing the rest of the interview, there is nothing but geezers left in the company, WoW is dead, and long live cash shops or something.

And a further interview over at Polygon that talks about being the odd duck at Sony, which we all sort of knew.

Off topic:  This new official Smed picture seems like it is aching for a Daybreaking Bad joke or something.

I will cut you