So maybe August won’t be such a slow news month after all. That will give people plenty to talk about, analyze, and project their wishes and dreams upon.
The venue is a bit odd. Not to dis Gamescom, but this sort of thing is usually reserved for a BlizzCon keynote speech, when all the faithful are focused on their game of choice and it can serve as a lead-in to a whole range of panels to dig deeper into the details.
But really, it isn’t the venue we should be thinking about, it is the date. Aside from an unfortunate correlation with a 70th anniversary (who will complain that Blizzard is upstaging that on purpose?) and my parent’s wedding anniversary (go ahead and upstage that, please!), the date seems set to come in just after we get the Activision-Blizzard quarterly results for the second quarter of 2015 and, most importantly, the WoW subscription numbers that will come with it. That hits on August 4th according to the investor relations site.
For the first quarter of 2015 the subscription numbers were down to 7.1 million. Now there is a rush to get the next expansion announced early in August, a slow news month, well before BlizzCon, and just after the quarterly report?
I love me a good conspiracy theory, and this one has all the makings of such.
Is Blizzard trying to drum up some good news and sugarplum visions of the future to offset bad news on subscriber front? Is this Blizzard in a panic or not?
What do you think the subscription numbers will come in at? Stable at 7 million? 6.5 million? 6 million? 5 million? Less? More? Here, have a poll!
[Added after the post went live.]
I guess we know what the WoW panels at BlizzCon will be focused on at least.