Category Archives: Blizzard

Overwatch Goes Live

Blizzard’s new game, Overwatch, launches today, or yesterday depending on where you live.  May 24, 2016 is listed everywhere on the promotional material, though the worldwide launch schedule was a bit more complicated than that.

Ovwerwatch launching in a time zone near you

Ovwerwatch launching in a time zone near you

I think it is live everywhere it is supposed to be on launch day as of the time this post goes up.  There is a press release from Blizz about it and everything.

I had to be educated on this worldwide go-live because, I must admit, I haven’t been paying a lot of attention to the game.  Not that my not paying attention is in any way indicative of what other people have been up to.  The open beta was such a success that it got an infographic.

So many players in the open beta

So many players in the open beta

The reason I haven’t been paying much attention is… well… I suppose three out of four Google responses can help me out with that:

Back to this game...

Back to this game…

I wonder if people search on “Overwatch is bad” are looking for reasons to dislike the title or searching out people who don’t like the game?  I suppose that at least Overwatch isn’t dead yet.  Give it a few weeks.

Anyway, the game being bad isn’t one of the reasons.  I suspect the game is actually good, given what I have seen people writing about it.

No, it is more of the other three, where it feels something like Team Fortress 2, cast as a MOBA, for which somebody expects me to pay $40/$60/$130, depending on which edition, which adds up to totally not worth it in my book.  But, as noted previously, I am long past my FPS days.  If I don’t care enough to play the free ones, I am not going to pay to play one.

And then there is the fact that it is one of the few Blizzard titles not to appear on Mac OS.  That is a factor in our house because my daughter has a nice iMac.  She has been into TF2 off and on, which is available on Mac OS, so had her eye on Overwatch… right up until Blizzard said support for Mac OS was off the table.  Then she was pissed and will hear no more of this game.  She feels let down by Blizz.

Then there is the MOBA aspect.  Blizz has been making a big deal about playing heroes rather than classes for Overwatch.  So you choose a hero with a special set of skills and abilities, which sounds very MOBA-like.  I think I said something about that back when the game was announced at BlizzCon 2014.

But then there is also the MOBA monetization coming as well.  They haven’t started selling new heroes… yet… but skins are already available for purchase along with my least favorite aspect of free to play, called Loot Boxes this time around, where in you can pay money… and Blizz doesn’t go for that microtransaction currency stuff, they straight up value things in real world currency and bill your credit card directly… for random items.  I didn’t like that system when I was a kid and tried collecting baseball cards and nothing has changed my mind about it ever since.

Ah well, that might just be me.

So I won’t be playing Overwatch.  But it is a major launch from a developer who also happens to run an MMORPG, so seemed worthy of note, and doubly so since bits of Overwatch were salvaged from the wreckage of Titan, the MMO project from Blizzard that was cancelled a while back.  Also, it seems to be dominating the gaming news cycle right about now.

So will you be playing Overwatch today?

[A multiple choice poll appears above this line which gets blocked by some browsers]

The Warcraft Movie Approaches

We are just about three weeks away from the release of the long anticipated Warcraft movie… I mean, I was making silly guesses at possible actors more than six years ago.

It can take a long time for things to go from an idea in progress to an actual production in Hollywood.  But the day is finally coming.  June 10, 2016 is the big day.

And, I must admit, I’m not all that excited.

I will still go see Warcraft.  And, of course, Blizzard is happy to remind me it is coming.  They sent me a note about it.

Coming June 10, 2016

Coming June 10, 2016

It remains to be seen if this will be such a blockbuster that one would need to reserve tickets.  The trailer left me a little flat.  But that might just be my proximity to the franchise.  And Blizz is also putting some incentives out there.  If you go to the right theater chain… which isn’t local to me… you could win tickets to BlizzCon.

I have to drive past a lot of theaters to get to a Regal...

I have to drive past a lot of theaters to get to a Regal…

But if there is a Regal cinema near you, watch the promo to see what you have to do in order to win.

Meanwhile, Blizz is also using the launch of the movie to get more people playing World of Warcraft.  The link between the movie and the game is obvious to us, but perhaps not so to everybody.  So when you go see the movie you will also get a code for a digital copy of the game which includes 30 days of play time… if you go to the right theater chain.  Blizz has a post up about which chains will get you into Azeroth.

That seems like an odd box to include

That seems like odd box art to use

Here in the US the freebie is limited to United Artists Theaters, Edwards Theaters, and the aforementioned Regal Cinemas.  No break for those of us in a sea of CineMark, and AMC outlets, not to mention the local independents.

Blizzard even sweetened the deal for those getting a free digital copy by including Warlords of Draenor as part of the base package, an unprecedented move.  Generally the next expansion has to ship before previous content gets included in the base game.  Of course, that also means you have to call support if you have a copy of Warlords of Draenor you haven’t activated yet, otherwise you won’t get your free level 90 boost.

And for those of us who already have the game, who bought Warlords of Draenor, and who aren’t in range of any of the participating theaters in any case… well… we get some nice transmog items if we log in between May 25 and August 1, 2016.

Shiny movie transmog stuff

Shiny movie transmog stuff

It isn’t clear if you have to be subscribed or can log in your level 20 or under characters to collect.  I suspect that a subscription will be necessary, but I will likely subscribe by August in any case to get in on the build up to WoW Legion.

So the movie is coming.  Will you be going to see it?  Time for a poll I think!

[There is a multiple choice poll above this line, which gets blocked in some browsers.]

What is Vanilla WoW in Any Case?

The whole World of Warcraft vanilla server remains a divisive issue.

Both sides have armed themselves with arguments containing just enough truth that they feel entitled to shout it to the stars, while the opposing side sees the patent false assumptions that underlie these arguments and brush them aside.  There is no convincing anybody with these arguments, so the line remains drawn between the two groups and never the twain shall meet I suppose.

I side with the legacy server idea.  I believe it will serve a segment of the WoW fan base that is more substantial than people might think and will be unlikely to draw resources from the main bottleneck that slows down expansions, which is the development of content.

You no take catch phrase!

You no take dev resources either!

My beliefs are rooted in what I have seen done with EverQuest and EverQuest II, where such servers have proved popular, along with what I have read about Jagex’s experiences with their own old school RuneScape servers, which Bhagpuss has summed up in a post.

I am also thoroughly convinced that 3rd party pirate servers are not an acceptable substitute as, by their very nature, they will only serve a hardcore subset of the potential market.

So I am heartened by Blizzard finally seeming to soften a bit on subject they have for years rejected.  As I pointed out in my previous post on the topic, Blizzard has been shooting down this idea for so long that the company itself has had to bring things forward from the old forums in their responses.

So we have the Nostalrius team invited to come and talk to Blizzard at some point in June.  They will come armed with their own experiences in running a Vanilla focused server as well as the results of a survey that have been running about what people might want.

And then there is Mark Kern, who is trying to elbow his way into this affair in the hope that if he walks in front of the parade people will think he is leading it, to deliver a printed copy of an online petition.  Not an ally I would choose, as I would put the odds of him making things worse at about 50-50. (Though I wouldn’t be surprised to find that he just made the whole thing up.)

Still, things are happening.

While the thaw on this topic is nice, the fun has only started.  Those against the whole idea won’t cease to carp about it.  It is known.  Blizzard itself may simply hope that this whole thing will die down and be drowned out by the noise of the Warcraft movie and the impending launch of the WoW Legion expansion. But the real looming holy war will come if Blizzard actually agrees to do some sort of vanilla server.

What is a vanilla server really, and how should it operate?

WoW launched on November 23, 2004.

The Cataclysm expansion, which replaced the original 1-60 content with a new version, went live on December 7, 2010.

A day that will live in infamy...

A day that will live in infamy…

That is a six year gap during which a lot of things changed, even if the landscape remained about the same.  If I were Blizzard, any plan I built up around vanilla would involve something a lot closer to 2010 than 2004.  A lot of fixes and upgrades no doubt went into the code during those six years.

And that would be fine with me.  My own goals for such a server are focused on having the old content back, especially the 5 person dungeon content like the original Deadmines and the full version of Sunken Temple.  But that puts classes into the Wrath of the Lich King era.   While that time is a favorite of mine, even I will admit that the classes were hardly vanilla by then and that power creep in the spec trees made most options at least a bit overpowered down in the 1-60 content.  Blizz would need to tinker with that some to get things balanced for the original content.

That, however, will not be a satisfactory answer.  I suspect that a loud subset of those who want a vanilla server will draw the line at January 14, 2007, the last day before The Burning Crusade went live. (Atheren’s has a link to the final vanilla patch if you are interested.)  And among that group, there will likely be divisions as to how close to November 23, 2004 things have to get in order to be able to claim that things are really vanilla or not.  Somebody is going to call out Maraudon as “that new stuff” and somebody else won’t be satisfied unless Captain Placeholder is back in Menethil Harbor.

And while we are all arguing over what time stamp makes for an authentic vanilla server, there is the follow on question as to how Blizzard should operate such a server.

My own bias is that such servers should progress.  That is because, for me, one of the best parts about the SOE/Daybreak nostalgia servers has been everybody starting off at level 1 together in a giant mass.  To me that is far more important than any purity of content.  And once the bulk of the population has risen to the level cap, the fun wears off until another unlock comes along and another great mass rush begins.

Of course, progression runs into a problem just three expansions in for WoW, as then Cataclysm hits and the old world for which we are currently clamoring goes away.  Dammit Blizzard.  Furthermore, progression means that anybody late to the party misses the fun bit unless another such server is launched.  And launching a new server inevitably draw from the population of the older server, reducing its numbers.

So, for me, the most enticing part of such a server is transitory at best.  (It also explains why I am down with even Blizzard’s half-assed special rules server idea.  That would at least give me something, if not everything, I want.)

But no progression, just a static vanilla forever server, would quickly lose that new world feel as players capped out, did their nostalgia raiding, made an alt or two, and moved on.  A community will develop and remain.  Somebody will always stick around as we saw with EverQuest: Macintosh Edition, which sat with the same content for 9 years.  But a special server with most of the population lingering at level cap starts to feel more like a museum than a game.  But, if you were looking for that vanilla experience on demand, without the new server feel, at least it would be there.

So there we stand.  The only sure thing in all of this is that no matter what Blizzard does, somebody will be pissed off.  I have seen it in the flames.

Blizzard and the MAU Reality

MAU! MAU! DIDI MAU!

-Bobby Kotick, leaked internal communication

Last week Activision Blizzard had their quarterly earnings announcement.

ActiBlizz450

At one point this sort of announcement used to be a headline generating event in the MMO world, because among the numbers announced would be the total World of Warcraft subscribers.

It was kind of a big deal.  In a world where other MMO companies had pretty much given up on the idea, choosing to play up other, often dubious metrics, like registered users of beta applications, Blizzard actually coming out and straight up giving us a subscriber number was pretty cool.

That number wasn’t perfect.  There was always the question about how many of those subscribers were in China, plus the usual conspiracy theories about how Blizzard was padding those numbers by including something that should actually count… despite the fact that the statement regarding numbers was pretty clear about what constituted a subscriber.  But it was a number, a solid metric that carried over quarter after quarter and charted the financial fate of Azeroth.

And then those subscription reports dropped down to numbers not seen since late 2005 and suddenly the joke wasn’t funny any more.  Blizzard gave us one more set of numbers then declared that they would no longer be publishing subscription numbers.

The quarterly report done in February, which summed up the year 2015, lacked, as promised, any mention of subscription numbers for World of Warcraft.  I speculated that even poor subscription numbers were better than none at all, but it was going to be the dubious metric, divorced as it was from any revenue number when compared to subscribers, of “monthly average users” or MAUs.   Nobody is going to write a headline about MAUs.

But still, aside from the lack of subscription numbers, things looked to be following the pattern it had for the last few years, with the team in Anaheim an independent unit with its own slide in the presentation that focused on just the Blizzard properties.

And then there was last weeks announcement… and the pattern of the presentation set over the last few years changed.  Here are slides 4 through 8 of the presentation deck available at the investor relations site:

Blizzard got lumped into the mix this time around.

I don’t want to read too much into that.  Part of it was no doubt because King is now part of the club, having been purchased for $5.9 billion back in 2015.  There are now three distinct players in the mix and the company has to both make sure everybody knows King is on the team and justify spending that much money on a horrible company that stole every good idea it ever saw… um… by which I still mean King.

But to get there the emphasis is very much on how much time players spend with the company’s games, which gets us back to MAUs.

And when it comes to MAUs, King is… well… King, with 463 million.  Activision comes in a distant second, with 55 million, while Blizzard can’t even get halfway to that number, bringing up the rear with 26 million.

Not that hours played is the worst metric, and the company seems very proud that, in the last year, people spent nearly as much time playing its games as they spent watching Netflix.

But it is a measure that only has a correlation with revenue, as opposed to subscriptions, which have direct relationship with revenue.  To illustrate, there are the numbers from the financial statement:

Q1 2016 non-GAAP revenue – Total $908 million

  • Activision – $360 million (40%)
  • Blizzard – $294 million (32%)
  • King – $207 million (23%)
  • Other – $47 million (5%)

So the “King” of the MAUs at the company isn’t the actual king when it comes to bringing in cash.

King does a bit better when it comes to income.

Q1 2016 non-GAAP Operating Income – Total $252 million

  • Activision – $99 million (39%)
  • Blizzard – $86 million (34%)
  • King – $67 million ( 27%)

Which means that when it comes to operating margin, King is actually out in front.

Q1 2016 non-GAAP Operating Margin

  • Activision – 27.5%
  • Blizzard – 29.3%
  • King – 32.4%

But Blizzard is no slouch, bringing in more money than King and operates at a better margin than Activision despite being at the bottom of the MAU list.

Unfortunately, you can’t tell how much World of Warcraft is contributing to that mix.  There used to be a “Subscriptions” line item in the financial statement that was pretty much just WoW.  However, that has now been lumped into the “Digital online channels” line item, which includes subscriptions plus any other online purchases.  So if you buy the latest Hearthstone expansion, or something to help you beat a hard level in Candy Crush Saga, it goes there as well.

So, while I do not doubt that WoW contributes a decent chunk of the revenue to that $797 million line item, we cannot know exactly how much because that category is 88% of the revenue for the quarter.  WoW has been effectively disappeared.

Sure, there is a mention of it on one slide.  The upcoming expansion is still a thing.  But if you were gauging simply by the amount of attention a title got, you might easily assume that Hearthstone is the leading product out of Anaheim.

And such is the way of thing today.

Will Nostalrius Drama Shift the Sleeping WoW Giant?

The developers however prefer to see the game continuously evolve and progress, and as such we have no plans to open classic realms or limited expansion content realms.

February 2011 repost of an earlier Blizzard response

People have been asking for a Vanilla server for a long time now.  That quote is from the old forums, which are no longer available.  When Tom Chilton stands up and loudly declares a vanilla server can’t be done and, even if it could be, that nobody would really want it, I believe his real motivation is encapsulated above. That has always been the sense of things that I have taken from the company and its statements.  They want to move forward, that today is always better than yesterday, and that tomorrow will be better still.

That quote at the top was posted less than three months after the Cataclysm expansion removed the original 1-60 game content of Azeroth.  But it was brought forward from the old forums, so it certainly pre-dates Cataclysm.  The whole vanilla server idea isn’t new.  It didn’t just come up this month.  Customers asking for it isn’t new.  Blizzard saying “no” isn’t new.  Even this reminder that Blizzard knew people wanted the old world back when it was still current and available, yet decided to do nothing with it until enough time passed to allow Tom Chilton to say it is too hard isn’t even that new.

A day that will live in infamy...

A day that will live in infamy…

What is new, what has sparked this constant smoldering hum of people asking for some sort of classic server… probably since The Burning Crusade launched… into an actual conflagration was Blizzard going after a private/pirate vanilla server that was an outlet for 150K players looking for that old school experience.

Serving the Nostalrius server with a cease and desist notice got people stirred up and brought the question of classic servers, long simmering, to a full boil.  We got a few choice blog posts in our corner of the internet when this kicked off:

Blizzard immediately tried to dismiss the whole thing in the way they always have.  However, the tide was already rushing in and, in a world where 5 million subscriptions, down from 10 million a little over a year ago, is the new normal somebody, and the game missed bringing in a billion dollars in revenue for the first time in a long stretch, somebody at Blizzard apparently decided that they might want to listen to that increasingly loud segment of the World of Warcraft fan base.

And so there was a blue post in the forums this morning, which I will quote in full at the end of the post.

It starts out with a statement that Blizzard’s silence on the subject shouldn’t be taken as a lack of attention on their part.  After years of silence, punctuated by terse and glib dismissals of the idea, that seems a bit disingenuous.  I mean, I have your pre-Cataclysm quotes handy if you want them.  So I will take it as read that there has suddenly been enough noise of late that they are actually taking the idea seriously for the first time.

That is followed up by a statement that Blizzard has to protect its IP and doesn’t know how to grant Nostalrius any sort of license to operate that would also protect the World of Warcraft brand.  I might suggest they check out what SOE did with Project 1999, but Blizzard hasn’t been interested in copying EverQuest since 2005 or so.  So Nostalrius will likely remain dead.

Then there is the return to why Blizzard won’t do a classic server; because it is hard.  If it were easy, of course they would do it, but it isn’t, so they won’t.  Pre-Cataclysm Azeroth is forever gone from Blizzard servers.

The post then offers up the idea of some sort of special, fresh start server that sounds remarkably like something I outlined in a comment over at SynCaine’s blog and what Rohan wrote about at Blessing of Kings. (And refined in a follow up post.) My own statement from about two weeks back:

Blizz has never been a company to take a step in a direction that hasn’t been well trod or to take big steps when little steps would do. So them jumping to a Vanilla server, even if they could get past the mental block and do it without too much cost, seems unlikely.

I think they would first venture into an alternate rules server test, something like a “hard mode” server. Crank up MOB damage and hit points, tone down exp gain, normal mode dungeons tuned up to not be face rolls, no transfers or insta-level characters, no heirlooms, flying restricted to only in Outland after 60 70 and Northrend after 68, 78 and some bits and pieces like that. Throw in some special achievements… or maybe just a gold border on current achievements that you get when you do them in hard mode, and I bet that would be a draw.

That is, after all, pretty much all SOE is doing with their nostalgia servers.

I think there is some merit in that option.  A fresh server experience with some differences and greater difficulty with everybody starting off at level 1 would be a draw for some.  Bhagpuss has said in the past that he wouldn’t want to play what would be simply a more difficult version of the same content available on live servers.  And that is a legitimate point of view, certainly.  But some people would.  I bet a lot of people would.

Yes, I know, that isn’t vanilla.  While I actually like some of the 1-60 Cataclysm content myself, having run through every zone now for my attempt at the Loremaster achievement, it still isn’t the same.  It isn’t old Westfall, old Deadmines, old Stranglethorn Vale with its myriad of pages to collect, or old Sunken Temple with its long series of challenges.

But it might be a start, a step in the right direction, an admission by Blizzard that their same old routine of the last eleven years of an expansion every two years with a one year content drought can’t just go on indefinitely.  Maybe they are finally feeling the need to do something different, to offer up a server that isn’t PvE, PvP, PvE-RP, or PvP-RP.

World of Warcraft is still the cash cow at Blizzard.  It still has a big team.  It still could make a billion dollars a year in revenue if it could attract back some of the lapsed player base with something a little different.  Maybe this is the first step to vanilla.

I doubt it.  I think that so long as Tom Chilton is calling the shots, Blizzard will continue down its standard path. (He is becoming the Blizzard version of Smed when it comes to quotes, especially after calling Garrisons the WoW version of housing.)  But it could happen.

Is today’s post a sign of a shift at Blizzard, or an attempt to calm people down and hope the whole issue goes away once the Warcraft movie premiers and the WoW Legion expansion launches?

Others writing on the topic, updated as they pop up:

Today’s blue post quoted in full after the cut:

Continue reading

WoW Legion to Ship 22 Days Before Summer Ends

It looks like August 30, 2016 will be the ship date for the WoW Legion Expansion.

WoW Legion coming to a server near you

WoW Legion; coming to a server near you

People have been asking the “when” question about the expansion since it was announced, myself included.  Look at the poll on that post.  I thought dates past July 2016 were not even worth mentioning.  Eventually we got the target window of summer, which using the calendar they have on the wall down in Anaheim, meant as late as September 21, 2016.

(Cue the inevitable comment about the dates for summer between the Arctic Circle and the Tropic of Cancer.)

Optimists felt that this left open the ability for Blizzard to ship the expansion with the Warcraft movie, which is set to hit theaters on June 10, 2016.  Others, myself included, were more inclined to believe that the release would come much closer to the end of summer.   Maybe not on the last day, but within a month would be about the norm for Blizz.

And now we have the date.  On the scale of between-expansion gaps, that puts WoW Legion at the faster end of things, with the average being about 719 days.

  • WoW Launch to The Burning Crusade – 784 days
  • The Burning Crusade to Wrath of the Lich King – 667 days
  • Wrath of the Lich King to Cataclysm – 754 days
  • Cataclysm to Mists of Pandaria – 658 days
  • Mists of Pandaria to Warlords of Draenor – 778 days
  • Warlords of Draenor to Legion – 670 days

Of course, it isn’t the gap between expansions that hurts Blizz so much as the inevitable year long dry spell when no new content is introduced before the next expansion hits.

With the expansion date now out and about there are two additional things I am waiting to hear about.

The first is when the pre-launch patch is going to hit, as that usually ushers in the story and often includes limited time events.  True believers will resubscribe for that.

And the second is somebody complaining that Blizzard has deliberately chosen the date to mess up some other game’s launch.  It really isn’t a WoW expansion without that.

Blizzard, Nostalrius, and the Classic Server Question

I spent yesterday hiking in Muir Woods where, among the giant redwoods, there is no WiFi service.  I didn’t bring my iPad with me in any case, but it was a day away from the internet.

Still, the last story I saw in Feedly before my wife and I headed out stuck with me.  As you may have guessed from the title, it was about Blizzard sending its legal team after Nostalrius.

Nostalrius is/was hosting a private/pirate World of Warcraft server that was offering a classic/vanilla WoW experience, along with a classic Burning Crusade focused experience.

That is not a new thing.  A simple Google search will turn up some alternatives offering various WoW experiences.  Such servers come and go.  I spent a bit of time poking about on the now defunct Emerald Dream server.  Posts from that interlude can be found by following the right tag.

You no take catch phrase!

You no take catch phrase! Also, a metaphor!

It has been a while since Blizzard has bothered to go after such a server.  The last I recall was the case against Alyson Reeves and Scape Gaming.  However, that case was special because the Scape Gaming server was bringing in real money from players, to the tune of 3 million dollars.

That one appeared to be about the money, with Blizzard getting a life-ruining 88.6 million dollar judgement at the end of the trial.

If Nostalrius was in it for the money, then this is probably about that.  Running some alternative experience for free is one thing, but making money off of a Blizzard trademark won’t stand.

Nostalrius, on their site and in their open letter/petition at Change.org, doesn’t mention money.

So let us assume for the moment that money wasn’t the issue, if only because the whole thing isn’t very interesting unless money was not a factor.

Why go after Nostalrius if they are not making money off of Blizzards works?

While it may not be about money, I imagine it is still about numbers.  Nostalrius claims to have had over 800,000 registered users and as many as 150,000 active users on its classic experience servers.

150K, if true, is a pretty respectable user count, and doubly so for such a server that must, by necessity, keep a low profile.  That is a big enough number to attract attention.  I’d bet there are some live MMORPGs out there that wouldn’t mind being able to claim 150K active users.

In that scenario, if it isn’t about the money, is Blizzard flexing its legal muscles just to smack down somebody who has gotten a bit too popular, a bit too brazen?  Is this like being the most popular speakeasy in town during prohibition, something that expanded to far to allow the authorities to pretend isn’t there?

Or is this more of a reaction to the discontent many players… or many former players… feel for World of Warcraft these days?  Because you cannot deny that there is some level of discontent.  Having nearly half your player base unsubscribe… and maybe more than half by now, but we’ll never know because the news was so bad that Blizzard stopped reporting it… is not an endorsement for staying the current course.

And, if it is a reaction, will there be any upside?

Because there is a sliver of hope that this might mean Blizzard has seen the light when it comes to the retro experience.  With multiple classic servers having popped up over the years, with 150K users on the one they just effectively shut down, and with the success of retro servers for EverQuest, EverQuest II, and RuneScape, that maybe, just maybe, somewhere down in Anaheim the ball may have started rolling that will eventually give players some sort of official vanilla WoW experience despite past statements that they would never go that route.

Blizzard has the money, they have the staff, and they have a huge number of former players who would resubscribed just to try something like that out, enough that costs would likely be covered very quickly, leading to profits.

I know it isn’t as easy as just pulling some old code out of source control and throwing it out there.  To do this right, and Blizzard couldn’t bring themselves to do this in a half-assed way I am sure, it would likely have to be played as a separate game with its own version of the client.  No transfers from current WoW, no cash shop, no flying mounts, no WoW Tokens… basically a bunch of the extra-cost addons that Blizzard has attached to the game over the years to boost revenue.  So an official WoW classic server done right would not have the same revenue potential as any of the current servers.

However, the cynic in me doesn’t think that even enters into it.  That part of me doesn’t believe for a second that Blizzard even sees the distinction between a WoW classic server and the current state of the game.  That part of me strongly suspects that somebody down in Anaheim thinks that 150K… or maybe 800K… people were playing WoW for free and that they needed to put a stop to that right now.  If people want to play WoW, they can pay the $15 a month like everybody else.

Which is fully within Blizzard’s rights.  They can, and one might argue must, step in and defend their intellectual property.

But in that scenario, there is no official WoW classic server, or even an acknowledgement that such a thing could even be.  Unfortunately, the cynic in me is right more often than not.

So what is the real reason and the view towards the future with WoW?

Others on this topic: